Campbell Canada launches an App-etizing way to get recipes on-the-go

New Free iPhone and BlackBerry Cook with Campbell App makes it simple to access trusted, delicious meal ideas in an instant

TORONTO, May 12 /CNW/ - For anyone who has ever walked through the doors of their local grocery store thinking: What am I going to make for dinner tonight?, Campbell Company of Canada has launched a new App that will make it easier to find nourishing Campbell recipes on-the-go. The Cook with Campbell App, now available in Canada for free on iPhone and BlackBerry, gives people instant access to trusted, delicious recipes from Campbell.

"With what seems like less and less time to shop and cook, many of us are looking for quick, easy ways to get nourishing meals on the table that we know our families will love," says Mark Childs, VP of Marketing, Campbell Company of Canada. "With our new Cook with Campbell App and our www.cookwithcampbells.ca website we've made it a breeze to find Campbell recipes on-the-go. Whether you're at your desk or at the grocery store, in just a few seconds you can be on your way to creating a crowd-pleasing meal."

Once downloaded to their iPhone or BlackBerry, the Cook with Campbell App allows users to choose a few key ingredients and how much (or how little) time they have to cook. Alternatively, users can choose to follow the Showcase Recipe of the day or review the Star-Rating system that shows which recipes are the most popular.

The Campbell recipe selections are diverse, from Foil Grilled Salmon ready in just 15 minutes to Easy Shrimp Paella or Rice and Lentil Pilaf in 30 minutes or less, and Moroccan Apricot Chicken in under an hour. All recipes have a few things in common: simple ingredients, easy to follow directions, time-saving tips and nutritional information. Once users have chosen a recipe, they can choose to save it to their favourites list and create an easy to follow shopping list. The Cook with Campbell App even allows users to tick off items on the list as they find them in the grocery store or email the list to someone else.

Campbell Canada is committed to helping Canadians find easier ways to create better-for-you meal choices. The new Cook with Campbell App as well as the CookWithCampbells.ca website and mobile website are helping to bring this commitment to life by providing tasty, family-favourite recipes and nutritional information at your finger tips. To download the Cook with Campbell App visit:

    
    - For iTunes - http://itunes.apple.com/ca/app/id358396773?mt=8
    - For BlackBerry - http://appworld.blackberry.com/webstore/content/6621

    About Campbell Company of Canada
    --------------------------------
    

With a focus on simple, healthy foods and meals that are lower in sodium, deliver more vegetables and whole grains, and no artificial colours or flavours, Campbell Company of Canada is committed to providing extraordinary, authentic nourishment for all. The company is leading the industry in sodium reduction - removing the equivalent of more than 30 million teaspoons of salt from its soups. With a soup plant located in Toronto, ON, Campbell Canada is a subsidiary of Campbell Soup Company, based in Camden, New Jersey. For more information on brands such as the iconic Campbell's(R) condensed soup, Chunky(R) soups and chilis, Gardennay(R) soups and V8(R) beverages, as well as products that carry the Health Check(TM) symbol, visit www.campbellsoup.ca.

SOURCE Campbell Company of Canada

For further information: For further information: Melanie Rockliff, Campbell Company of Canada, (416) 251-1131 x8479, melanie_rockliff@ca.campbellsoup.com; Elissa Zaks, Weber Shandwick, (416) 642-7969, ezaks@webershandwick.com

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Campbell Company of Canada

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