Calling all Canadians: Time to Discover World Flavourites™ the Easy Way

Lay's® Do Us a Flavour celebrates cultural flavours from across the globe with Canada's favourite potato chips!

TORONTO, Feb. 25, 2016 /CNW/ - Back for its fourth year, The Lay's Do Us a Flavour campaign is taking Canadians on a flavour trip around the world.  Inspired by recipes from across the globe, World Flavourites™ gives Canadian chip lovers the chance to bring their favourite international flavours home in a fun and accessible way: on their favourite potato chip!

There's a new spin for this year's Lay's Do Us A Flavour campaign:  Lay's is asking Canadians to vote on 12 iconic international recipes to determine which three of these flavours will make it to Canadian grocery store shelves later this year. Flavours fall within three categories: Iconic Ingredients, Home Cooked Classics and Street Food. From Indian-inspired Magic Masala to Chinese Hot Pot and Ribs on the Bar-B inspired by far off Australia, Canadians will have plenty of delicious flavours to choose from. The full roster of flavours is:

  • Iconic Ingredients: Magic Masala, Pico de Gallo, Paprika and Thai Sweet Chili
  • Home Cooked Classics: Cheese & Onion Chicken & Waffles , Picanha Steak and Spicy Hot Pot
  • Street Food: Bacon Poutine, Chicken Kebab, Fries with Joppiesaus and Ribs on the Bar-B

"Lay's is a well-loved global brand and we're passionate about celebrating cultural diversity and finding innovative ways to incorporate this into our product offerings," says Susan Irving, Senior Director of Marketing, PepsiCo Canada. "We know that Canadians have incredibly varied tastes and we're excited to bring them a global flavour experience in an easy and fun way."

Until March 20, 2016 Canadians can visit www.Lays.ca/Flavour to vote for their favourite flavour up to three times per day. The winning flavour from each category will be added to the Lay's portfolio in fall 2016 to give Canadians a chance to experience their favourite far-away flavours in the comfort of their home. In addition to getting the chance to try their flavours of choice, voters will have the opportunity to win one of five delicious daily prizes every day during the voting period!

Which flavours will win? Canadians will have to vote and stay tuned to find out!  ! Visit www.Lays.ca/Flavour to learn more about the Lay's Do Us a Flavour World Flavourites™ program and for full details about the contest.

About Lay's

Lay's potato chips are Canada's favourite potato chip brand, leading the market share in all Canadian regions. Lay's is one of PepsiCo Canada's flagship brands.  For more information, please visit www.lays.ca.

About PepsiCo Canada

PepsiCo's businesses in Canada are organized into two business units.  PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks business.  PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana.  For more information, please visit www.pepsico.ca.  

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

SOURCE PepsiCo Canada

For further information: For media inquiries, contact: Rebecca Myers, Citizen Relations, Rebecca.myers@citizenrelations.com, 416-306-6734

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