Battery recycling program bolsters presence with new leadership,
Board appointments and office space
TORONTO, Dec. 16 /CNW/ - Call2Recycle®, North America's only free battery and cell phone collection program,
today announced its heightened commitment to diverting batteries from
Canada's landfills with the appointment of a new Canadian executive
director and a reconstituted board of directors, as well as the opening
of a new office in Toronto.
These announcements celebrate the culmination of a banner year for the
organization, which has collected rechargeable batteries throughout the
country since 1997. Earlier this year, Call2Recycle also began
collecting all household batteries, including alkaline, at thousands of
collection sites throughout British Columbia and Ontario.
Joe Zenobio was appointed executive director for Call2Recycle Canada,
charged with driving the strategic direction for the organization's
expanding Canadian presence and serving as the liaison between battery
manufacturers, government agencies and Call2Recycle's program
participants. Zenobio most recently served in various leadership roles
in Canada and the U.S. including president, chief operating officer and
senior vice president, products and solutions for GS1, one of the
largest e-commerce and value chain organizations in the world.
"The battery recycling landscape is changing rapidly in Canada as
provincial governments, the battery industry and consumers seek a
mutually-beneficial solution for keeping batteries out of the waste
stream," said Carl Smith, president and CEO of Call2Recycle. "Joe's
experience in managing strategies to address the needs of multiple
stakeholders is already proving to be beneficial as our program
continues to grow in Canada."
To further support the evolving landscape, RBRCC, the non-profit that
operates Call2Recycle Canada, has appointed a new board of directors to
oversee its Canadian operations. The new board includes
representatives from all facets of the battery manufacturing industry.
Additional positions will be filled in the future to reflect the
The new RBRCC board members include Nick Aubry, manager, national parts
operations and environment service, Sony Canada; Kent Hatton, brand
group director, Energizer Canada, Inc.; Alan Moyer, director, Panasonic
Canada; Susan E. Nieuwhof, director, external relations, Proctor &
Gamble Canada; Gary Van Heerwaarden, director - team lead, Rayovac; and
Smith from Call2Recycle.
Call2Recycle collects batteries and cell phones through its network of
more than 30,000 retailers, communities and businesses across North
America. Its new office address is 4576 Yonge Street, Suite 606,
Toronto, ON, M2N 6N4. To find a local Call2Recycle collection site,
Call2Recycle® is a free battery and cell phone collection program across North
America. Since 1994, Call2Recycle has diverted more than 27 million
kilograms of batteries from local landfills and established a network
of 30,000 recycling drop-off locations. Advancing green business
practices and environmental sustainability, Call2Recycle is Canada's
most active voice promoting eco-safe reclamation and recycling of
batteries and cell phones. Call2Recycle is operated by the non-profit
RBRCC. Learn more at call2recycle.ca or 877.2.RECYCLE. Become a follower or fan at twitter.com/call2recycle or facebook.com/call2recycle.
For further information: For further information:
(877) 646-4025 ext.224