BEE CHIC. BEE KIND. SAVE THE BEES.
TORONTO, May 4, 2016 /CNW/ - Burt's Bees Canada has partnered with Kimberley Newport-Mimran of Canadian fashion brand, Pink Tartan, to create a limited edition, Canadian-made tee for the brand's fifth iteration of WILD FOR BEES. Retailing for $49, the exclusive Bee Tee will be available May 2016, in Pink Tartan stores, Holt Renfrew's H Project stores across Canada, at select London Drugs locations and online at pinktartan.com.
For each Pink Tartan x Burt's Bees Bee Tee sold, Burt's Bees and Wildlife Preservation Canada will plant 10,000 wildflowers, supporting bee health and sustainability. Since 2012, Burt's Bees has been partnering with Wildlife Preservation Canada to save the rusty-patched and other at risk native bumble bees through population surveys, conservation breeding, and pollinator-friendly plantings.
"Bees play an integral role in our ecosystem and our partnership with Pink Tartan allows us to share that message in an exciting way," said Carolyn Hungate, Marketing Manager, Burt's Bees. "We want people to recognize the hard work bees do for our planet and understand that, by doing simple things, like planting wildflowers, they too can help the bee population thrive."
All in support of bee health, Pink Tartan has playfully modified its original "BE CHIC" tagline. The exclusive limited edition tee reads "BEE CHIC" and will be accompanied by two of Burt's Bees new 100% Natural Lipsticks in Tulip Tide and Iced Iris – two of Kim's favourite shades of pink.
"I was thrilled to collaborate with Burt's Bees on this tee," said Kimberley Newport-Mimran, Head Designer and President, Pink Tartan. "Bee health is an important topic and we want to offer people both a way to help and a statement piece to keep the conversation going."
Just in time for Mother's Day, the Pink Tartan x Burt's Bees Limited Edition Bee Tee is a great way to give, give back, and do it in style.
Help us tell the story on social: @BurtsBeesCA @Pink_Tartan #PinkTartanXBurtsBees #beechic
ABOUT BURT'S BEES
Burt's Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper's backyard in Maine to the leading edge of natural, Burt's Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing.
ABOUT KIMBERELY NEWPORT-MIMRAN
Born in Canada, Kimberley attended GBC for Fashion Merchandising and Manufacturing in Toronto. She is Head Designer and President of Pink Tartan — a womenswear collection that began in 2002 after the birth of her daughter Jacqeline Mimran.
ABOUT PINK TARTAN
Pink Tartan is a lifestyle concept with a clear identity, designed by Kimberley Newport-Mimran. The Canadian Brand was founded in 2001 by Joe and Kim Mimran. The upscale, ready to wear line is found in better department stores and boutiques in North America and abroad. Kimberley opened a Multi-branded Concept shop in Toronto in 2010. Online, the concept shop is translated from a bricks-and-mortar boutique to a digital shopping platform, featuring a highly edited selection of clothing, accessories and lifestyle products at www.pinktartan.com
ABOUT WILDLIFE PRESERVATION CANADA
Established in 1985, Wildlife Preservation Canada is a national charity devoted to saving endangered animal species facing imminent extinction in Canada – species whose numbers in the wild are so low that habitat protection alone is not enough. It is currently working with over twenty mammal, reptile, amphibian, bird, and insect species in projects ranging from Nova Scotia to Vancouver Island, making it the only organization in Canada to provide hands-on care to multiple species in multiple recovery efforts across the country. For more information, please visit http://wildlifepreservation.ca
SOURCE Burt's Bees Canada
Image with caption: "Bee Chic, Bee Kind, save the bees.
For each Bee Chic Set Sold (includes Pink Tartan Bee Tee and Burt's Bees 100% Natural Lipsticks), Burt's Bees and Wildlife Preservation Canada will plant 10,000 wildflowers, supporting bee health and sustainability. (CNW Group/Burt's Bees Canada)". Image available at: http://photos.newswire.ca/images/download/20160504_C1177_PHOTO_EN_676522.jpg
For further information: Katherine@devonconsulting.ca; Adrienne@devonconsulting.ca; Alexis@devonconsulting.ca