Beginning Super Bowl Sunday, Budweiser Red LightsTM available for Canadians
TORONTO, Feb. 1, 2013 /CNW/ - Budweiser is set to elevate game time for
die-hard Canadian hockey fans beginning this Super Bowl Sunday. The
iconic goal light - the red beacon of celebration during every hockey
game - has been re-invented by Budweiser and is now available for
purchase†. Budweiser Red LightsTM are new, authentic-looking portable goal lights imbedded with
technology that will sound off whenever a fan's favourite city scores a
goal - making the at home viewing experience bigger and more
action-packed for Canadians. Goals will never be the same!
"Budweiser is all about celebration and great times. As a brand that
loves hockey, we wanted to elevate those key moments during the game
when celebration is at its peak - the moment a goal is scored," said
Kyle Norrington, Brand Director, Budweiser. "While fans are at home
enjoying the game with a cold Budweiser, we want to offer them a piece
of the action and amp up goal celebrations. Budweiser developed the red
lights specifically for Canadians to make hockey more fun and exciting
for fans at home."
A combination of leading edge technology and innovation, the Budweiser
Red Light ensures fans will never miss a goal. With a WIFI connection
and the Budweiser Red Lights App - available for iPhone and Android
users - the installation process is easy. Fans just need to select
their city (or two or three!) and follow the simple instructions on the
app. Hockey-obsessed Canadians can rest assured they'll know when their
city has scored - the Budweiser Red Light's horn sounds and the red
light flashes. Budweiser Red Lights also give fans a 'five-minute to
game time' warning message.
The Budweiser Red Light campaign launches on Super Bowl Sunday with a
60-second television spot. Following this, fans can follow the story of
Ron Kovacs - a new Budweiser character and the face of Budweiser Red
Lights. Kovacs - a huge hockey fan - will install Budweiser Red Lights
in the homes, offices, garages and dens of hockey fans throughout the
Fans can stay in touch with Ron via Twitter @BudRedLights and track their adventures on Facebook at www.facebook.com/budweisercanada
The perfect addition to hockey fans' home entertainment system,
Budweiser Red Lights can be purchased† for $149 beginning February 3 at
Budweiser - the King of Beers - has been brewed since 1876 under the
highest quality standards. Brewed in Canada for more than 30 years,
Budweiser uses only the finest ingredients without any artificial
ingredients, additives or preservatives. Budweiser is distinguished by
its clean, crisp, distinctive flavour, the result of a unique beechwood
aging process. For more information, visit www.budweiser.ca or www.facebook.com/budweisercanada.
†Must be legal drinking age to purchase. Limited quantities available,
while supplies last. Details at www.Budweiser.ca.
Budweiser is not an official sponsor of the NHL™ or any other hockey
league. This product is not licensed by, sponsored by, or otherwise
associated with the National Hockey League™, any other hockey league,
or any of their respective member teams.
Image with caption: "Budweiser Red Light (CNW Group/Labatt Breweries of Canada)". Image available at: http://photos.newswire.ca/images/download/20130201_C2391_PHOTO_EN_23197.jpg
SOURCE: Labatt Breweries of Canada
For further information:
Veritas Communications Inc.
Labatt Breweries of Canada