Budweiser signs multi-year partnership with Coach's Corner
TORONTO, Jan. 17, 2013 /CNW/ - Today, Budweiser announced that it has
signed a multi-year partnership with Hockey Night in Canada's Coach's
Corner, hosted by Ron MacLean and Don Cherry. The deal will feature
Budweiser advertising and content during every Coach's Corner segment.
"Coach's Corner is a central part of the hockey experience for Canadian
fans and Budweiser is proud to support every check, shot, hit and goal
analyzed by Ron and Don," said Jorn Socquet, Vice President of
Marketing, Labatt Breweries of Canada. "Budweiser is thrilled to be a
part of the Hockey Night in Canada family. Beginning January 19, fans
can expect innovative Budweiser advertising on Coach's Corner - we'll
be getting fans involved along the ways so stay tuned!"
"We're pleased to welcome Budweiser to CBC's Hockey Night in Canada,"
said Alan Dark, general manager, CBC Revenue Group. "Budweiser has
built a great connection with hockey fans across Canada, and having
them as part of Hockey Night is a natural fit. We're looking forward to
a very successful relationship."
Partnering with Coach's Corner is part of Budweiser's goal to make
hockey more fun, exciting and accessible for Canadians. In addition to
Coach's Corner, Budweiser is the presenting sponsor for the new Hockey
Night in Canada Second Screen experience, the Out of Town Scores and
highlights of the best goals from around the league with Goal Tonight.
Budweiser will also continue to execute national and regional hockey
programs that resonate with Canadian hockey fans from coast-to-coast.
Budweiser - the King of Beers - has been brewed since 1876 under the
highest quality standards. A strong supporter of hockey in North
America, Budweiser is partner to 23 professional hockey teams in Canada
and the U.S. Brewed in Canada for more than 30 years, Budweiser uses
only the finest ingredients without any artificial ingredients,
additives or preservatives. Budweiser is distinguished by its clean,
crisp, distinctive flavour, the result of a unique beechwood aging
process. For more information, visit www.budweiser.ca or www.facebook.com/budweisercanada.
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
Aboriginal languages, plus five languages for international audiences.
In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and
being at the centre of the democratic, social and cultural life of
SOURCE: Labatt Breweries of Canada
For further information:
Labatt Breweries of Canada