Bud Light Sensation returns for 2nd year at Toronto's Rogers Centre on November 29, 2014
TORONTO, May 21, 2014 /CNW/ - After a very successful debut in 2013, the
world's leading dance event - Bud Light Sensation - is coming back to
Toronto for another wild night of music excitement. On November 29,
2014, Bud Light Sensation will be unleashed at the Rogers Centre for
more than 30,000 ecstatic fans.
"Bud Light Sensation will give Canadians an immersive music and dance
experience they will never forget," said Todd Allen, Brand Director for
Bud Light. "We introduced Bud Light Sensation in response to the
growing popularity of Canadian electronic dance music. The inaugural
event was an overwhelming success. We are excited to be back - bigger
and wilder - with a high-energy evening that awakens all instincts
featuring legendary DJs and epic performances."
Since its inception in the Netherlands in 2000, Sensation has taken the
global electronic dance music scene by storm. Over 100 shows in more
than 30 countries have attracted more than one million attendees with
premier DJs, cutting edge technology and next level entertainment. This
year's show 'Into The Wild', is all about unleashing your inner animal.
"'Into The Wild' compares modern day nightlife in 2014 to the universal
laws of the animal kingdom. From the awakening of the wild animals, to
chasing and catching the prey, all the way to celebrating victory. The
stadium will be totally transformed into a white oasis," says Duncan
Stutterheim, founder of Sensation. "The light shows and pyro effects,
amongst other things, will create a futuristic atmosphere changing the
venue into a hot jungle set to unleash wild, mind-blowing action."
Bud Light Sensation will adhere to the all-white dress code that marks
every Sensation event. This tradition was, sadly, born from a tragic
event. Miles Stutterheim, brother of Sensation founder Duncan
Stutterheim and a close friend of the Sensation crew, died in a car
accident in 2001. All visitors were informally asked to dress in white
for that year's show and more than 80% of the visitors adhered to this
tribute. This marked the birth of the well-known Sensation dress code
as we know it today and adds an unparalleled feeling of unity as
everyone is reminded to celebrate life.
Ticket sale starts on Wednesday, May 21 at 10 a.m. EDT through
Ticketmaster at www.ticketmaster.ca and www.sensation.com or by calling 1-855-985-5000†. More information about Bud Light Sensation is available at www.sensation.com and www.facebook.com/budlightcanada. The online conversation can be followed on Twitter via
#budlightliving. For a glimpse into Bud Light Sensation, fans are
encouraged to check out http://youtu.be/5goP8exJbfo that hints at what's in store.
Bud Light Sensation & 10,000 Hours
Bud Light Sensation supports 10,000 Hours, a foundation that inspires
young people to donate their time to do something positive for others.
Each sold ticket donates $1 and Bud Light Sensation then doubles that
amount. For more information check www.sensation.com/10000hours/en.
†Must be 19 years of age or older to attend and white attire is
About Bud Light
Bud Light has been brewed in Canada since 1986. Over the years, the Bud
Light brand expanded with the introduction of Bud Light Lime, Bud Light
Lime Mojito, Bud Light Platinum and the new Bud Lime Lime-A-Rita,
Straw-Ber-Rita and Mang-O-Rita, launched in 2014. Bud Light is
committed to bringing unique events to life through music, sports and
shared experiences. Bud Light is brewed using the finest malted barley
and premium hops imparting a unique clean aroma and crisp smooth
finish. For more information, visit www.budlight.ca or Facebook.com/BudLightCanada.
The organization behind Sensation is ID&T - also known for its
award-winning festival Tomorrowland. ID&T founded Sensation in
Amsterdam in 2000, and since then, millions of people around the world
have experienced one of the most spectacular dance and music phenomena
in the world. While Sensation's reputation has grown, the music has
evolved and taken on its own style - not just about booking the biggest
name DJ's, but about choosing the people who can make Sensation the
best event possible, and play the most cutting edge music of today and
tomorrow. For additional information, visit www.sensation.com
Video with caption: "Video: Bud Light Sensation - Into the Wild". Video available at: http://youtu.be/5goP8exJbfo
Image with caption: "Bud Light Sensation - Into the Wild (CNW Group/Labatt Breweries of Canada)". Image available at: http://photos.newswire.ca/images/download/20140521_C9228_PHOTO_EN_40586.jpg
SOURCE: Labatt Breweries of Canada
For further information:
For more information or to register for media accreditation, please contact:
Labatt Breweries of Canada
email@example.com / 416-361-5247