Bud Light Provides Canadians Access to Once-In-a-Life Time Bookable Experiences With Bud Light Living Rooms

Bud Light brings new level of access to Canadians with help from NFL Legend Deion Sanders, Grammy nominated DJ and producer Steve Aoki and local Canadian Dzeko, elite pro-gamers Justin Wong and Ryan Ramirez and Former UFC ® Champion Georges St-Pierre.

TORONTO, May 11, 2017 /CNW/ - Bud Light Canada today unveiled Bud Light Living Rooms, an unprecedented way for Canadians to live out once in a lifetime experiences by creating a bookable experience platform. In collaboration with some of the biggest names in NFL, electronic music, esports and UFC®, Bud Light Living Rooms is an experience marketplace that enables Canadians coast to coast to do, see and be part of the kinds of things that most of us can only dream about.

"Bud Light has a history of providing Canadians with epic experiences through our Bud Light Living platform," said Todd Allen, Vice President, Marketing, Labatt Breweries of Canada. "Staying true to what Bud Light Living means, we're giving consumers the power to book an experience of their choosing with Bud Light Living Rooms that is once-in-a-lifetime, larger-than-life and completely inclusive."

To bring each Bud Light Living Room to life, an all-star cast was brought on board to curate these experiences, not only to bring their own personal style, but to show what it's like to live like an all-star and bring Bud Light Living to a whole new level. Whether it's living it up like headliner DJs, Steve Aoki and Dzeko or training like former UFC®  champion, Georges St-Pierre, Canadians from coast to coast will be able to book amazing experiences throughout the summer and early fall, including:

  • Electronic Music Culture – This July, the Bud Light Living Rooms platform will provide music fans in Toronto the opportunity to experience Dreams festival like a headlining DJ. From the ultimate entrance on a boat hosted by Toronto's very own DJ Dzeko to private access to headliner DJs to exclusive stage access, this ultra VIP experience gets EDM music fans closer to the music they love, literally.
  • UFC – Just in time for UFC® 216, Bud Light Living Rooms is descending on the city of Edmonton this September and giving UFC fans the chance to experience 'Fight Week' in ways never possible before. Fans will have exclusive access to events like the official UFC ® 216 after party, open workouts with UFC® fighters and much more. This is as close as fans can get to living the life of a UFC® fighter without stepping into the Octagon.
  • esports – Fans have been an integral part of taking the world of esports from small stages to packed stadiums. This year, Bud Light Living Rooms is taking the esports fan experience to the next level, giving them a new way to immerse themselves in the game. From access to the legends of esports to playing like the pros with live shout casters and massive screens, this is an ultimate gamers dream.
  • NFL – Football fans will have a chance to join Bud Light and the NFL for an epic road trip south of the border – complete with a monster tailgate hand-picked by an NFL legend – departing from cities across the country beginning this fall.

"Inspired by our consumers' desire for one-of-a-kind, shareworthy experiences, Bud Light Living Rooms delivers what was once out of reach for fans and puts them together with the biggest acts, top festivals and epic match-ups," said Allen. "We are thrilled to work with our partners and bring to life the kinds of once-in-a-lifetime experiences our consumers crave but may not have otherwise had access to."

Visit www.budlightliving.ca to find out more about Bud Light Living Rooms.

About Bud Light
Bud Light has been brewed in Canada since 1986 using the finest malted barley and premium hops that impart a unique clean aroma and crisp smooth finish. As the fastest growing light beer brand in Canada, the brand has grown to include Bud Light Apple, Bud Light Lime and Bud Light Radler. Bud Light is committed to bringing unique events to life through music, sports and shared experiences. Over the past several years, Bud Light has become a staple on the Canadian EDM scene with various event sponsorships. For more information, visit www.budlight.ca or Facebook.com/BudLightCanada.

SOURCE Bud Light

For further information: Tamar Nersesian, Communications Manager, Labatt Breweries of Canada, Tamar.Nersesian@labatt.com, 416-361-5247; Leanna Rizzi, Senior Consultant, Veritas Communications, Rizzi@veritasinc.com, 416-955-4580


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