Bruegger's brings authentic New York-style bagels to Toronto

The leading U.S. bakery gives Canadians a real bagel to chew on

TORONTO, March 25 /CNW/ - Canadians can finally enjoy the taste of authentic New York-style bagels with the arrival of the original bagel shop Bruegger's. After almost 30 years of satisfying the demanding tastes of American bagel connoisseurs, the genuine kettle-boiled bagels are now baked fresh on a stone hearth and served hot at co-branded mmmuffins locations in Toronto's Union Station, Exchange Tower and Hillcrest Mall.

To celebrate the bagel leader's arrival in Toronto, Bruegger's surveyed 654 morning commuters about their breakfast bagel eating habits. Fifty-six percent of respondents said they can't find a good bagel in this city.

"We pride ourselves on making the most authentic New York-style bagels anywhere, and are pleased to share the centuries-old, time-tested tradition with Canadians," said Jim Greco, BEI CEO.

Torontonians declared their favourite bagel flavours are Whole Wheat (20.1%), Everything (19.6%) and Sesame (14.1%). Bruegger's brings these mouth pleasers plus the delicious taste of classic Plain, Poppy Seed and Cinnamon Raisin to Canada with a variety of Bruegger's premium specialty cream cheeses and traditional toppings.

Bruegger's bagels are made with five basic ingredients - wheat flour, salt, malt, yeast and water - trans fat free and less than 350 calories.

Co-branded Bruegger's mmmuffins locations will continue to provide freshly baked muffins, cookies, croissants, danishes, soups, sandwiches and fresh ground coffee using the finest high quality ingredients, and no preservatives or additives.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc. (BEI), an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. BEI operates 292 franchise and corporate-owned Bruegger's Bakery Cafés throughout the U.S. Through a wholly owned subsidiary called ThreeCaf Brands Canada Inc., BEI assumed the restaurant holdings of Toronto-based Timothy's Coffees of the World, Inc.(R), encompassing three restaurant brands including Timothy's World Coffee, mmmuffins and Michel's Baguette. BEI is dedicated to serving delicious, authentically made food that brings guests back again and again. Famous for genuine New York-style bagels baked fresh throughout the day, Bruegger's guests can choose a variety of menu items, all free of trans-fats, including unique cream cheese flavours, sandwiches, hearty soups, muffins and pastries. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbours in every community it serves. For more information, please visit www.brueggers.com.

SOURCE BRUEGGER'S ENTERPRISES, INC.

For further information: For further information: Media Contacts: Patrick Erlich, Nikki Gentles, Media Profile, (416) 342-1835, (416)342-1806, Patrick.Erlich@mediaprofile.com, Nikki.Gentles@mediaprofile.com

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BRUEGGER'S ENTERPRISES, INC.

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