BRP launches store.ski-doo.com

SHERBROOKE, QC, March 8 /CNW Telbec/ - BRP launches its Ski-Doo Riding Gear, Parts and Accessories online store at store.ski-doo.com.

The new website allows consumers to buy genuine Ski-Doo parts, accessories, and clothing anytime of day in just minutes and have it delivered to their doorstep anywhere in Canada and the United States. Shoppers can simply log on to store.ski-doo.com to order with the click of a mouse and a credit card.

"The site was tested over the past few months by a group of 30 BRP/Ski-Doo dealers and the results were convincing," said Sandy Scullion, vice-president, Riding Gear, Parts and Accessories. "With the official launch, we offer North American consumers the convenience of shopping from home and having their orders fulfilled quickly and easily by the power of a network of more than 800 dealers," he added.

In 2009, BRP launched the U.S. shopevinrude.com site and plans to extend this e-commerce solution to its other major powersports brands in the coming years. "Online shopping is a growing trend and both our customers and dealers are eager for it," concluded Scullion.

Online orders are fulfilled by authorized BRP/Ski-Doo dealers. The turnkey sales tool enables dealers to rapidly acquire new customers and turn inventory quickly with minimal transaction time. BRP provides participating dealers with real-time sales data to see what is selling locally and nationally, enabling them to make smart purchasing decisions for product stocking.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain vehicles and roadsters, as well as Rotax engines and karts. With manufacturing facilities on three continents, BRP products are distributed in more than 80 countries.

www.brp.com

Ski-Doo, Lynx, Sea-Doo, Evinrude, Johnson, Can-Am, Rotax, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

SOURCE BRP

For further information: For further information: On the company: Johanne Denault, Manager, Corporate Communications, (450) 532-5173, johanne.denault@brp.com; On Riding Gear, Parts & Accessories: Pat Hénaire, Director, Sales, Marketing & Licensing, Riding Gear, Parts and Accessories, (819) 566-3061, pat.henaire@brp.com

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