BrightPath Launches BrightPath Connect: A State of the Art Application to Enhance Communication Between Teacher and Parent

CALGARY, March 5, 2015 /CNW/ -  BrightPath Early Learning Inc. (TSX-V: BPE) "BrightPath") is pleased to announce the launch of an online parent engagement application, BrightPath Connect, to further enhance communication between parents and their children's teachers.

BrightPath Connect enables teachers to connect real-time with parents of the children in the centres through a mobile application and email messaging.   Periodic updates, daily reports, reminders and photos are being shared instantaneously, providing parents with digital updates regarding their child's well-being, development and social interaction.

"This initiative strengthens BrightPath's relationship with the families we serve," says Mary Ann Curran, Chief Executive Officer of BrightPath.  "Research shows that the majority of parents want as much information as possible about their child's activities and well-being in the time they have been apart.  Frequency of parent-teacher contact is positively correlated with the quality of child care as it enhances trust between parents and teachers."

BrightPath piloted the program prior to deciding to partner with the software provider Hi Mama Inc. ("HiMama"), a Canadian company.  Feedback from parents involved in the pilot phase was decidedly positive; they noted the tool was easy to use, enabled timely interaction with their children's teachers and reduced paper.  They appreciate experiencing first hand their children's daily activities through reports and photos, and the ability to work in better partnership with teachers to achieve developmental milestones.

The Company has implemented BrightPath Connect in all of its 52 centres.

About BrightPath Kids

BrightPath Kids (http://www.BrightPathKids.com), a subsidiary of BrightPath Early Learning Inc. is a Canadian leader in child care and early education with 52 locations in major markets across the country.  Meeting the highest standard in curriculum, nutrition, technology and recreational programming, BrightPath is committed to providing families with the very best care and child development programs Canada has to offer. 

About HiMama

HiMama (www.himama.com) is a leading provider of documentation and communication solutions to the child care sector.  HiMama enables leading early learning programs and child care providers to build stronger relationships with their families and streamline operations.

For more information, please visit http://www.BrightPathKids.com or contact Juliana Jay, Director of Marketing of BrightPath Kids at (403) 705-0362 Ext. 423.

SOURCE BrightPath Early Learning Inc.

For further information: Media Contact: Juliana Jay, Director of Marketing, Suite 200, 30 Glendeer Circle SE, Calgary, AB T2H 2Z7, Direct Line: 403.705.0362 Ext. 423, Cell Phone: 403.852.8923, Email: jjay@brightpathkids.com, Website: www.brightpathkids.com

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