Brick Brewing Company Launches NEW Red Baron Light

WATERLOO, ON, Oct. 28 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) announced today that as the summer months come to a close, and fall is upon us, that it's never too late to bring Ontario beer drinkers a refreshing, light full flavoured beer.

Brick Brewing Company has crafted Red Baron Light to compliment their already successful Red Baron Lime and Red Baron Lager line up of premium blonde beers. Like the Red Baron family, Brick will be launching Red Baron Light in a clear glass bottle giving Ontario beer drinkers another reason to help celebrate Brick's 25th Anniversary as Ontario's first craft brewery.

"Red Baron Light has all the character of Red Baron Premium Blonde Lager and appeals to all beer drinkers who seek a little more flavor from a light beer," said Sean Dennis Director of Marketing "Red Baron Light will be the perfect addition to just about any occasion and an equally great beer to serve over the holiday season" added Dennis.

Red Baron Light is a premium light, full flavored beer that is brewed with all natural ingredients, has less hop content and is extremely refreshing.

"Both Red Baron Lager and Red Baron Lime have been a big hit for us" said George Croft President and CEO. "Consumer interest in a more flavorful light beer drove our decision to develop and launch Red Baron Light, and we are pleased to make the beer available to Ontario beer drinkers as an addition to an already great tasting and equally great looking Red Baron family of beers" added Croft.

The packaging features the well known Red Baron logo in distinct white lettering against a glossy, metallic silver finish making a striking visual impression while showcasing the clear glass bottle. Red Baron Light is 4.0% alc./vol and is available now at The Beer Store in a 12pk size for $15.95 including deposit.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Brick Brewing Co. Limited

For further information: For further information: Sean Dennis, Director of Marketing, Tel: (519) 576-9100 Ext. 242, info@brickbeer.com

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Brick Brewing Co. Limited

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