Laker scores BIG with Ontario beer drinkers.
WATERLOO, ON, April 27 /CNW/ - Brick Brewing Company (TSX: BRB) announced today that they are the proud recipients of four medals received from the 2010 Ontario Brewing Awards.
"With the re-branding of our Laker family now complete, these awards really belong to Ontario beer drinkers" said Sean Dennis, Director of Marketing for Brick Brewing Company. "We are extremely pleased and excited about these awards knowing it was a direct result of what Ontario beer drinkers shared when asked what it was they wanted in a beer" added Dennis.
Laker's overall new and improved fit and finish hit the shelves in March of this year, participating within The Beer Store's Enhanced Lobby Display program. Early indications are that consumers are impressed with the 'new' Laker. Dennis credits Brick Brewery's Director of Brewing and Quality, Bill Henry, for brewing the award-winning brands.
"As far as entries are considered, we now have the best Light beer and Honey beer in Ontario" said Bill Henry, Director of Brewing and Quality for Brick Brewing Company. "These awards validate Brick's high quality brewing credentials" added Henry.
With 131 entries, from 27 different brewers competing in 19 different categories, Brick Brewing was awarded gold for best North American Light Lager, for Laker Light. Laker Honey won the gold medal and Peoples Choice in the Honey/Maple category. Waterloo Wheat received a silver medal in the Belgian Style Wheat (Witbier) category. Within a quarter century of brewing heritage, Brick has received 60 medals.
"The Ontario Brewing Awards are dedicated to recognizing the traditions and innovations shared by the Ontario brewing industry" said Roger Mittag founder and president of Canada's leading beer education company, Thirst For Knowledge. "The quality and diversity of beers available in Ontario prove that brewing excellence knows no borders" added Mittag
"Brick remains a proud, home grown, 100% Canadian run business in a beer industry that is increasingly dominated by foreign players" said George Croft, President and CEO of Brick Brewing Company. "If you are as committed to buy local, support local, as we are, then there are lots of great small breweries that could use the support" added Croft. "Ontario beer drinkers have the opportunity to vote every time they buy a box of beer, so why not try a beer that was brewed by a Canadian company" said Croft.
About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
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SOURCE Brick Brewing Co. Limited
For further information: For further information: Sean Dennis, Director of Marketing for Brick Brewing, at (519) 576-9100 ext 242