Brendan Moore & Associates celebrates its 7th year of service with Groupe
Aeroplan

TORONTO, May 20 /CNW/ - Brendan Moore & Associates (BMA), Canada's preeminent sales tax solutions provider, today announced that it has completed its 7th year of service to a distinguished Canadian company, Groupe Aeroplan. The relationship was established in 2003 after Aeroplan was spun-off as a wholly-owned subsidiary of Air Canada. Since then, Aeroplan has evolved into a leading global loyalty management public corporation named Groupe Aeroplan Inc.

Groupe Aeroplan is one of several leading Canadian companies that BMA has a long service history with.

"Many of our customers have described our services as innovative and 'best of breed'. At BMA, we are committed to building longstanding client relationships through our strong dedication to excellence. To that point, we are very proud of our relationship with Groupe Aeroplan," said Chetan Mathur, Executive Chairman, Brendan Moore & Associates.

"Our business has changed significantly since we first began working with Brendan Moore & Associates and we're delighted with the unwavering level of superior expertise and service they have continued to provide to us," said Rupert Duchesne, President and Chief Executive Officer, Groupe Aeroplan.

About Brendan Moore & Associates

Brendan Moore & Associates Ltd. (BMA) is a professional services firm dedicated exclusively to providing Canadian sales tax solutions to North America's premier organizations. In 2009, they assisted their clients in recovering over $70 million dollars in overpaid taxes. BMA's service offering also includes technical support services that assist clients in effectively managing sales tax issues. These services include process improvement recommendations, audit assistance, research and education. For more information, visit www.brendanmoore.com.

About Groupe Aeroplan

Groupe Aeroplan Inc., a global leader in loyalty management, owns Aeroplan, Canada's premier coalition loyalty program, Carlson Marketing, an international loyalty marketing services, engagement and events provider headquartered in the U.S., as well as Nectar, the United Kingdom's leading coalition loyalty program. In the Gulf Region, Groupe Aeroplan holds a 60% interest in the Air Miles Middle East programs in the United Arab Emirates, Qatar and Bahrain. Groupe Aeroplan also operates LMG Insight & Communication, a customer-driven insight and data analytics business offering international services to retailers and their suppliers, and it has a majority 75% ownership position in Nectar Italia, the first independent loyalty coalition program uniting leading retailers in Italy. For more information about Groupe Aeroplan, please visit www.groupeaeroplan.com.

SOURCE BRENDAN MOORE & ASSOCIATES LTD.

For further information: For further information: Dan Madge, Fleishman Hillard Canada, (416) 645-8188, dan.madge@fleishman.ca

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BRENDAN MOORE & ASSOCIATES LTD.

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