Breaking Data Bolsters Management Team with Chief Revenue Officer and Product Manager

TORONTO, July 26, 2016 /CNW/ - Breaking Data Corp. (TSXV: BKD) (the "Company" or "Breaking Data") is pleased to announce that Charles F. Theiss and Deborah Richman have joined the Company as Chief Revenue Officer as Product Manager respectively.

Charles F. Theiss has more than thirty years of professional experience serving in key senior executive management positions and advisory roles with well-known legacy and digital media brands. For the last fourteen years, Charles has leveraged research, analytics and industry insights to create value for his clients. He is an established business consultant with a focus on integrated media solutions including business development, strategic alliances and escalating advertising sales revenue.

Charles' client experience includes Fox Interactive Media, CBS Television Station Group, OK Magazine, MAVTV, The Sportsnetwork, The College Board, Lucas Oil, The Fred Rogers Company, RightMedia, KlowdTV, Screenvision Cinema Network, The Film Detective, V-Me Television, Real Savvy Moms, and others.

Serving as a senior executive with well-known media organizations, he launched the wireless platform "CNN Everywhere", re-launched the CBS Television Station's websites, developed Looksmart's "Find Articles", reorganized Lycos' advertising sales management and staff, and re-launched the MavTV cable network. At CNN, he served as Senior Vice President of television advertising sales and was promoted to manage CNN's Digital advertising sales, business development and ad operations. He has held senior leadership positions with Terra Lycos, Looksmart, and FX overseeing their business development and advertising sales. He began his career working in the advertising agency business, moving into cable network affiliate relations and advertising sales at Group W Satellite Communications. Charles graduated Magna Cum Laude from Iona College with a Bachelor of Arts degree in political science and economics.

Deborah Richman serves as head of product and strategy. She has held executive roles at technology and information-based companies, including Dun & Bradstreet, Nielsen, Starz Media, Overstock, About.com and Looksmart. Debby brings 20+ years of experience launching, turning around and growing digital presence for brands and end-users. She relishes translating leading edge technology into practical, user-friendly mobile products. Ms. Richman received her Bachelor of Arts from Middlebury College, and MBA from Dartmouth's Amos Tuck School of Business Administration.

"We are delighted to have Charles and Debby join or team," said Marvin Igelman, CEO of Breaking Data Corp. "The Company is ready to exploit and deliver its technology to the market. The strong, hands-on expertise that both Charles and Debby bring to the Company in areas of marketing, business development, revenue creation and product development are crucial at this stage and for our success moving forward."

"I look forward to the wide array of strategic and revenue opportunities that Breaking Data presents,'" said Charles Theiss, Chief Revenue Officer of Breaking Data. It's an exciting time for Artificial Intelligence ("AI") and Natural Language Processing ("NLP") and Breaking Data has the technology platform be successful with many industry partners."

"Breaking Data has the key components to deliver world class products in several vertical markets," said Deborah Richman, Product Manager. "We intend to explore every known opportunity and package the product to address client solutions and achieve new financial gains along the way. It's an exciting time."

About Breaking Data Corp.
Breaking Data Corp. is a technology provider of semantic search, machine learning and natural language processing ("NLP"). The Company's technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings.  The Company's showcase app, BreakingSports, utilizes semantic machine learning and NLP to track social media in a fully automated, real-time manner for significant sports information and events and distributes summarized information through real-time push notifications to consumers. The Company also enables mobile application providers to generate revenue into their apps via its "Poynt-Enabled" SDK and owns Poynt, an award winning local mobile search app. Find out more at breakingdatacorp.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. All forward-looking statements included in this news release are based on information available to the Company on the date hereof. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of the Company to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in the Company's other continuous disclosure filings, which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Breaking Data Corp.

For further information: Breaking Data Corp., David Berman, CFO, (905) 761-9200, Ext. 21, davidb@breakingdatacorp.com, www.breakingdatacorp.com

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