- Originally introduced as a limited-time offer, the popular Extreme
Italian Sandwich lives on -
OAKVILLE, ON, Dec. 2, 2013 /CNW/ - Viva l'italiano estremo! After selling out within weeks when introduced for a limited time in
August 2013, the bold and zesty Extreme Italian Sandwich is back by
popular demand, and starting today it's here to stay as a permanent Tim
Hortons lunch menu item.
"Our guests told us they were looking for variety at lunch, and our
Extreme Italian Sandwich delivered with its big, bold, zesty taste,"
says David McMullen, Vice President, Marketing, Tim Hortons Canada.
"Extreme Italian quickly rose to be one of our top-selling sandwiches
and solidified Tim Hortons position as a leading lunch destination.
Feedback from our guests about the sandwich was unequivocal: they loved
it, so we brought it back."
Stacked with layers of the bold Italian flavour of ham capicollo, genoa
salami, and pepperoni, the Extreme Italian Sandwich is topped with
mozzarella and a creamy sundried tomato sauce, and served on a soft,
fresh parmesan and herbed-topped bun.
The new Extreme Italian Sandwich is made fresh to order for each guest
and is available at participating Tim Hortons restaurants across Canada
To celebrate the return of the Extreme Italian Sandwich, guests can take
a fun "course" in Italian at www.TimHortons.com/ExtremeItalian to learn popular phrases and hand gestures Italian-style. Fans can also
join the "Extreme Italian" conversation to learn Italian words of the
day on www.Facebook.com/timhortons, or by following @TimHortons and posting their Extreme Italian Sandwich photos on Instagram @TimHortons.
Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, hot and cold specialty drinks
(including lattes, cappuccinos and espresso shots), specialty teas and
fruit smoothies, fresh baked goods, grilled Panini and classic
sandwiches, wraps, soups, prepared foods and other food products. As
of September 29, 2013, Tim Hortons had 4,350 systemwide restaurants,
including 3,500 in Canada, 817 in the United States and 33 in the Gulf
Cooperation Council. More information about the Company is available at
Image with caption: "Tim Hortons Extreme Italian Sandwich is back! Full of bold and zesty flavour, the Extreme Italian Sandwich is stacked with layers of ham capicollo, genoa salami and pepperoni, topped with mozzarella and a creamy sundried tomato sauce, and served on a soft, fresh parmesan and herbed-topped bun. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20131202_C6541_PHOTO_EN_34153.jpg
SOURCE: Tim Hortons
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