New company will build, buy and make seed-stage investments in consumer
companies across North America.
TORONTO, Jan. 16, 2014 /CNW/ - Today BrandProject announced the official launch of its company creation studio with over
$12 million in funding from partners including BDC and private
investors. Based in Toronto and New York City, the company invests in
and mentors consumer-focused companies across North America, while also
incubating products and brands internally.
BrandProject will focus on accelerating growth for consumer technology
and consumer product startups. The company's founding partners have
collectively launched over 100 new products and services for companies
including Nike, LEGO, Virgin, Colgate Palmolive, Cadbury-Schweppes,
Diageo and Starbucks.
"BrandProject takes a design-led approach to building consumer
products," said BrandProject Founder & CEO Andrew Black. "We look for
disruptive ideas to re-shape experiences and capture the public's
imagination across a variety of verticals."
The company has already invested in and helped scale brands including
Awake Caffeinated Chocolate, The Coveteur, BRIKA, and Hello Products,
and will continue to focus on finding entrepreneurs who are creating
transformational branded consumer products or services that have the
ability to become large, successful businesses.
"BrandProject fills a large gap in the current funding landscape," said
Sarah Prevette, Co-Founder and Managing Partner at BrandProject. "There
are very few investors actively engaged in consumer packaged goods and
fewer still that have a background in the space. Beyond capital, our
partners work alongside entrepreneurs - actively investing their
extensive operational experience."
With offices in Toronto and New York City, BrandProject is actively
looking to back passionate entrepreneurs who are creating
differentiated products for large markets. Entrepreneurs can get in
touch at firstname.lastname@example.org
BrandProject builds, buys and makes seed stage investments in disruptive
consumer products and technology. With it's impressive team of seasoned
entrepreneurs based in Toronto and New York City, the company invests
in and mentors consumer-focused companies across North America, while
also incubating products and brands internally. BrandProject has
invested and helped build innovative new brands including Awake
Caffeinated Chocolate, The Coveteur, BRIKA, SurfEasy, Rumble Supershake
and Hello Products. Find out more at www.brandproject.com
Image with caption: "BrandProject is a company creation studio that builds, buys and makes seed stage investments in disruptive consumer products and technology. Find out more at www.brandproject.com (CNW Group/BrandProject)". Image available at: http://photos.newswire.ca/images/download/20140116_C9162_PHOTO_EN_35582.jpg
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