Boutique 1 Launches Online Store Boutique1.com

DUBAI, UAE, Feb. 23 /CNW/ - Boutique 1, the ultimate luxury lifestyle destination in the Middle East, announces the launch of its interactive online store, Boutique1.com. Maintaining their position as the first in fashion, design and customer care, Boutique 1 has extended its retail portfolio to the web with flair, enabling customers to embrace modern technology and enjoy all the luxe service benefits that are so familiar from the brand's boutiques.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100223/379141)

Ziad Matta, CEO of Boutique 1, states, "With the new online store, Boutique 1 continues to be ahead of the curve. We are renowned for having had many firsts - from our concept itself combining fashion, design and culture to our acclaimed magazine. Our aim is to replicate our mix of great selection, outstanding and personalised service and impeccable presentation online. We have assembled a world class team headed by Julia Ewald and I am confident they will quickly establish Boutique1.com (http://www.Boutique1.com) as the destination for high fashion shopping on the web."

The website incorporates the store's lifestyle concept in offering shopping online from an edited selection of the hottest international brands across the globe. A snapshot of the merchandise available includes: Reem Acra, Marchesa, Carolina Herrera, Temperley, Issa London, DVF, Zac Posen, Joseph, Thakoon, Rupert Sanderson, Chrissie Morris, Pauric Sweeney and Thomas Wylde. With top denim brands; 7 For All Mankind, True Religion and Rock & Republic available across ladies and menswear, there is also an extensive range of Y-3, Unconditional and CP Company for men.

Alongside the brands listed above, Boutique1.com is featuring designated online 'shop-in-shops' for both Elie Saab and Missoni. They will feature interviews, profiles and edited season collections. We are especially proud to sell Elie Saab online - a worldwide-exclusive!!

The extensive list of exciting features that the site will offer below, guarantees our customers worldwide a unique and bespoke online shopping experience.

Online features:

    
    -   The latest trends for the season
    -   New brands and collections
    -   Weekly online magazine featuring:

    -   One-on-one interviews with designers
    -   Celebrity style tips
    -   Boutique 1 Blog
    -   "Style IT" "Top 10 of the week"

    -   Online stylists
    -   "Mix and match" functionality
    -   Gift Card
    -   Boutique 1 Bulletin - our designated newsletter outlining trends, new
        designers and promotions. - Free return and exchange policy
    -   Customer care in Arabic, English, French, German and Russian
    -   Personal waiting list on reordered items
    -   Elie Saab and Missoni shop-in-shops
    

Photo: http://www.newscom.com/cgi-bin/prnh/20100223/379141

SOURCE BOUTIQUE 1

For further information: For further information: Louise Alves, louise.alves@boutique1.com, TEL: +971-4448-3444

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BOUTIQUE 1

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