MISSISSAUGA, ON,
Jan. 14
/CNW/ -
Boston
Pizza International today announced it will be retaining Taxi
Canada
Inc. as its creative agency of record effective
March 14, 2010
. Zip Communication will continue as the
Quebec
creative agency of record and PHD will continue as the media planning and buying agency.
"As Canada's number one casual dining brand with 340 restaurants across
Canada
,
Boston
Pizza sets the bar very high for all of our agencies," said
Steve Silverstone
, Executive Vice President of Marketing with
Boston
Pizza International Inc. "Taxi's integrated approach and proven history of creative excellence is what we need to take us to the next level."
About
Boston
Pizza
Founded in
Edmonton
in 1964,
Boston
Pizza International Inc. is Canada's No. 1 casual dining restaurant and sports bar brand. With 340 restaurants across
Canada
,
Boston
Pizza serves 38 million guests each year with sales exceeding
$850 million
in 2009.
Boston
Pizza is 100 per cent Canadian owned and operated and is headquartered in
Richmond
, B.C. with offices in Mississauga, Ontario and Laval,
Quebec
. Franchisees are actively involved in the communities they serve and support sports teams, schools and charities.
Boston
Pizza has been named one of Canada's 50 Best Managed Companies every year since 1993 and one of Canada's 10 Most Admired Corporate Cultures in 2007 and 2008. For more information, visit www.bostonpizza.com.
For further information: Will Lamont, Trillium Corporate Communications Inc., (416) 322-3030 ext 241, [email protected]
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