Boston Pizza announces Taxi Canada Inc. as new creative agency of record

MISSISSAUGA, ON, Jan. 14 /CNW/ - Boston Pizza International today announced it will be retaining Taxi Canada Inc. as its creative agency of record effective March 14, 2010. Zip Communication will continue as the Quebec creative agency of record and PHD will continue as the media planning and buying agency.

"As Canada's number one casual dining brand with 340 restaurants across Canada, Boston Pizza sets the bar very high for all of our agencies," said Steve Silverstone, Executive Vice President of Marketing with Boston Pizza International Inc. "Taxi's integrated approach and proven history of creative excellence is what we need to take us to the next level."

About Boston Pizza

Founded in Edmonton in 1964, Boston Pizza International Inc. is Canada's No. 1 casual dining restaurant and sports bar brand. With 340 restaurants across Canada, Boston Pizza serves 38 million guests each year with sales exceeding $850 million in 2009. Boston Pizza is 100 per cent Canadian owned and operated and is headquartered in Richmond, B.C. with offices in Mississauga, Ontario and Laval, Quebec. Franchisees are actively involved in the communities they serve and support sports teams, schools and charities. Boston Pizza has been named one of Canada's 50 Best Managed Companies every year since 1993 and one of Canada's 10 Most Admired Corporate Cultures in 2007 and 2008. For more information, visit www.bostonpizza.com.

SOURCE Boston Pizza International Inc.

For further information: For further information: Will Lamont, Trillium Corporate Communications Inc., (416) 322-3030 ext 241, will@trilliumpr.com


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