Bond No. 9 Introduces the World's First Summer Sunset Perfume, Inspired by
Andy Warhol's Fantasy Montauk


    


    
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<p>NEW YORK, <span class="xn-chron">May 12</span> /CNW/ -- Kicking off summer 2010, Bond No. 9 introduces the new <span class="xn-person">Andy Warhol</span> Montauk fragrance.  The fifth in Bond No. 9's series of Warhol collectible eaux de parfum, Bond No. 9 <span class="xn-person">Andy Warhol</span> Montauk, is an androgynous male-female summer perfume.  The fragrance takes a new approach to the genre of beach scent:  It riffs on the duality of country and city, rural and urban.  Not your usual summer vacation fragrance, it was inspired by Warhol's forays to Long Island's farthest reach. Depicting <span class="xn-person">Andy Warhol</span> Montauk as the world's first twilight beach scent, the bottle's surface design displays Warhol's iconic Sunsets, dating from 1972 -- one year after the artist discovered Montauk.</p>
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<p>To view the multimedia assets associated with this release, please click: <a href="http://multivu.prnewswire.com/mnr/bondno9montauk/43858/">http://multivu.prnewswire.com/mnr/bondno9montauk/43858/</a></p>
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    (Photo: http://www.newscom.com/cgi-bin/prnh/20100512/MM00170 )

    The Scent
    
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<p>The fragrance captures the improbable descent of disco-mania on an unassuming fishing village and nearby woodlands.  Imagine a windswept Montauk sunset hinting at the steamy, sexy nighttime to come.  In this twilight zone, the fresh and tangy initial flavors of blueberry and wild bergamot give way, first to sultry, sexy hyacinth, lily of the valley, and honeysuckle, and then to rich, clean forest-by-the-sea aromas -- silver maple, red oak, driftwood, and amber.  What we have here is a cunning interplay of rustic and urban.</p>
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    The Bottle
    
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<p>Andy Warhol's Sunsets series consist of 632 unique screen prints of a highly stylized, abstracted sunset -- each print displaying subtle variations and permutations in its bands of stunning, vibrating colors.  As Warhol once said, "The idea of waiting for something makes it more exciting."  So taken were we at Bond No. 9 with Warhol's Sunsets that we chose four of them, to display in pairs on the front and back of two bottles -- giving customers a choice when buying this scent.</p>
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    The Mood
    
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<p>These days, beaches inspire nothing short of reverence.  We savor as never before their bracing aquatic air, their pristine sand dunes and crashing ocean waves.  But back in the hedonistic 1970s and '80s, <span class="xn-person">Andy Warhol</span> had a very different take on Montauk -- his getaway retreat from downtown New York.  " ... a little town on the end of Long Island," is how he described Montauk, adding, "The next stop is <span class="xn-location">Lisbon</span>, <span class="xn-location">Portugal</span>."  Even so, this drowsy, end-of-the-line salt-water fishing haven was soon made world-famous by Warhol and his entourage as a Studio 54 by the sea.  What's more, it served as a secluded vantage point for the artist to observe his socialites and celebrities at play -- their number including Jackie O, <span class="xn-person">John Lennon</span>, Salvador Dali, and the Rolling Stones on tour.</p>
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    Escape to the seaside playground of Montauk this summer with
    Bond No. 9 Andy Warhol Montauk.
    Launch date:  Memorial Day 2010
    Suggested Retail Price:  $220 for 100ml; $145 for 50ml

    www.bondno9.com



    

For further information: For further information: Marie Sikoryak, Bond No. 9 New York PR Office, +1-212-228-0842 ext. 15, publicrelations@bondno9.com; or Joanne Chiu Sulit, +1-212-929-7979 x2250, Joanne@tractenberg.com Web Site: http://www.bondno9.com

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