Bond Brand Loyalty Enters into Partnership with Selligent

Bond enhances leading loyalty platform with Selligent relationship marketing solutions

TORONTO and REDWOOD CITY, CA, May 25, 2016 /CNW/ - Bond Brand Loyalty, North America's leading brand loyalty agency, today announced a partnership with Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers. This partnership will enhance Bond's leading Synapze™ technology platform with Selligent's proven omnichannel engagement capabilities to deliver more relevant, meaningful and personalized experiences for brands and their customers.

By strengthening its loyalty solution offerings with Selligent's platform, Bond Brand Loyalty will be able to offer enhanced real-time marketing automation to support its clients' increasingly sophisticated CRM and loyalty needs. Working with Selligent, Bond will manage a greater array of tools that make it easier and faster to execute, track and optimize programs at the speed of business.

"We are excited to provide flexible, consumer-first marketing tools to the Bond Brand Loyalty suite of products," said Dave Frankland, Chief Strategy Officer at Selligent. "Our partnership with Bond Brand Loyalty brings together the best of loyalty and relationship marketing in a unified offering, empowering brands to strengthen their customer relationships at a time when consumers have a lot of choice and control over brand engagement."

Integrating with Selligent's solutions takes Bond's Synapze loyalty platform's marketing capabilities to the next level. With a seamless, real-time connection between the Selligent and Synapze platforms, Bond will enable powerful 360-degree relationship marketing, while streamlining complex communications across multiple channels.

"We were looking for a highly capable partner that could support our omnichannel priorities to ensure Bond is meeting the ever-changing sophisticated needs of brands," said Bob Macdonald, President and CEO of Bond Brand Loyalty. Macdonald further added, "By partnering with Selligent, we are able to quickly enhance our marketing automation and communication capabilities to help our customers not only reach millions of their customers at the right time in their channel preference to drive further engagement but also deliver proven impact of their marketing spend."

Synapze is a scalable brand loyalty platform that allows brands to engage all of their customers—those who are most deserving, most in need, or most at risk—with personalized and meaningful content in real-time. Designed to drive timely, ongoing and relevant engagement between brands and members, Synapze is a flexible loyalty platform that integrates into existing ecosystems to support enterprises launching new programs or renovating an underperforming loyalty program.

About Selligent
Selligent is the world's leading independent provider of relationship marketing solutions, powering customer relationships for Samsung, InterContinental Hotels GroupING, and more than 700 other major brands in retail, travel, automotive, publishing, and financial services. Featuring enterprise-strength performance, Selligent's technology leads the industry in data management, campaign orchestration, and audience analytics. Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers with its ability to deliver integrated, customer-centric experiences across email, display, mobile, and social.

Selligent serves more than 30 countries globally, including and more than 75 agencies and MSPs. Selligent has offices in Silicon Valley, New York, London, Belgium, Paris, Munich, Barcelona, and Australia. Learn more at www.selligent.com and connect with the team at TwitterLinkedIn, and our blog.

About Bond Brand Loyalty 
Bond Brand Loyalty, formerly Maritz Loyalty Marketing, is a management-owned agency that specializes in building brand loyalty for North America's most influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands and more profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that includes loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences and proprietary loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663. 

SOURCE Bond Brand Loyalty

For further information: please contact: Richard Lane, 905.696.5319, richard.lane@bondbrandloyalty.com

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