Bond Brand Loyalty Cited as a Leader by Independent Research Firm in Customer Loyalty Solutions Evaluation

Report states Bond Brand Loyalty has some of the strongest frameworks and methodologies
guiding its strategic services in the market

TORONTO and NEW YORK, Feb. 17, 2016 /CNW/ - Bond Brand Loyalty has been recognized as a leader in customer loyalty solutions in "The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016" report by Forrester Research, Inc. Bond Brand Loyalty was one of a select group of loyalty technology and services vendors Forrester invited to participate in the independent report, which evaluated eight organizations against 40 criteria including current offering, technology platform capabilities, strategy, and market presence.

"Consider Bond Brand Loyalty if you're pursuing alternatives to structured loyalty," the report stated. "One year into its rebranding, Bond Brand Loyalty is living up to its stated focus on formal and informal ways to recognize, realize, and reward loyalty."

The report continued by listing Bond Brand Loyalty's offerings: both programmatic and brand loyalty services, including financial modeling, research, customer experience design, and creative services. "As one client stated, 'They talked about how to reach the hearts and minds of clients and it was . . . those softer aspects that won us over.'"

All told, Forrester reported, "Bond Brand Loyalty has some of the strongest frameworks and methodologies guiding its strategic services in the market, and it's clear—based on its high rate of new customer acquisition and account expansion—that its message is resonating with clients." The report also cites Bond Brand Loyalty's stated focus on "building loyalty across the customer experience continuum."

"I believe that this recognition by Forrester, especially following significant investment in our Synapze Loyalty Platform and our recent management buyout, confirms that we're on the right path to helping brands build deeper and more profitable relationships with their customers," said Bob Macdonald, Bond Brand Loyalty President and CEO. "We do that in a variety of ways, and I feel that this ranking helps us spread the word about our abilities and our commitment to make the marketplace a more engaging, personalized and rewarding place for all. Forrester noted that enterprises such as retail, banking and manufacturing companies would appreciate our 'holistic and methodological approach to loyalty,' and we'd have to agree."  

The Forrester evaluation was written by principal analyst Emily Collins, together with Srividya Sridharan and Christian Austin. Overall, the report noted, forward-thinking companies lean on customer loyalty solutions "to do more than simply manage rewards programs—instead they want to apply loyalty insights to improve customer experiences, branding, and even acquisition marketing." The market is now mature, and Forrester data shows that 80 percent of decision-makers at large organizations will consider improving customer loyalty as a top marketing priority over the next year.

Bond Brand Loyalty designs, builds and operates loyalty programs for leading North American brands. Bond offers a complete set of loyalty capabilities, including loyalty program audits, market research, customer analytics, design and strategy consulting, program operations and the Synapze technology platform to deliver meaningful customer experiences and powerful results for their clients.

About Bond Brand Loyalty
Bond Brand Loyalty, Formerly Maritz Canada and Maritz Loyalty Marketing, is a management-owned agency that specializes in building brand loyalty for North America's most influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands and more profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that includes loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences and proprietary loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663.

SOURCE Bond Brand Loyalty

For further information: Richard Lane, 905.696.5319,


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