Celebrating 30 years of the iconic and timeless Form 2 headphones
COPENHAGEN, Denmark, LAS VEGAS and TORONTO, Ontario, Jan. 9, 2014 /CNW/ - B&O PLAY today announces one of the world's longest living headphones on the market, Form 2, is now updated and relaunched with new features including a microphone, 3-button remote and improved comfort, as well as a new name, Form 2i.
Form 2i is an ultra-light and stylish on-ear headphone with an impressive and honest stereo sound. Today's introduction at CES 2014 builds upon the popularity of its predecessor - plus the fact that it is part of the permanent collection at Museum of Modern Art in New York and widely recognized as a truly iconic piece of design.
ALWAYS IN FASHION
Back in 1983 Steve McGugan, by then a 23-year old Canadian industrial designer, designed what would become one of the most popular headphones ever – Form 2.
Originally conceived as a stylish, portable and sleek alternative to the other headphones that were on the market back in the Walkman days of the 80s – this trendsetting headphone has managed to stay relevant through a period of time where consumer electronics were possessions that were frequently changed with short-life spans.
Today, more than 30 years after McGugan did his first sketches and 3D cardboard models, Form 2 receives a welcomed update with the addition of in-line microphone, 3-button remote and improved comfort design. Form 2i will be available in a total of 6 vibrant and everlasting colours: Black, White and Red – joined by the new additions Blue, Green and Grey.
"Keeping the design aesthetics simple and streamlined – and the weight down to an astoundingly low 90g (3.17 ounces), has ensured the timelessness and iconic status of Form 2 – and with the updates presented today it is B&O PLAY's intention to build upon than popularity for the next 30 years," states Henrik Taudorf Lorensen, Executive Vice President of B&O PLAY.
SOUNDS AS GREAT AS EVER
The sound profile is the same as back in the days: Authentic and clean – bringing you sound the way the artists intended it – with no tweaks or over-emphasized bass.
The soundstage of Form 2i is well-defined – it's a combination of a good bass, a focused middle range and precise high frequency tones.
AN EVEN BETTER FIT
Form 2i weighs in at only 90 grams (3.17 ounces) – making it ultra light and perfectly suited for a life on the go.
The improved foam on the ear pads guarantees an even better comfort – and when you combine that with the weight and ergonomics of the headphones you get a piece of audio equipment you can use comfortably for extended periods of time.
Form 2i will be priced at EUR 129 / USD 129 / DKK 999 / CDN 140
Available at Bang & Olufsen stores, the B&O PLAY online store (www.beoplay.com) and selected design and department stores from February 2014.
ABOUT B&O PLAY:
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at youthful, design-conscious urbanites with an active lifestyle.
The B&O PLAY portfolio is made up of stand-alone, portable products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.
The stylish designs, the carefully selected materials and the best-in-class technology inside the products are all combined to fulfill one single ambition and purpose of being: To give people magical experiences based on the B&O PLAY passion.
To find out more about B&O PLAY go to our website at: www.beoplay.com
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ABOUT BANG & OLUFSEN
Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.
Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit www.bang-olufsen.com.
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SOURCE: Bang & Olufsen
For further information:
Elana Ziluk, Director, PR & Events, Bang & Olufsen Yorkville, 416 317 2633, firstname.lastname@example.org; or Monica Gartner, PR Manager, Bang & Olufsen America, Inc., 847 590 4920, MCY@bang-olufsen.dk