Investment bridges Omnia's 40 Million YouTube Subscribers with Blue
Ant's Established Media Properties and Content Marketing Expertise
TORONTO, April 1, 2014 /CNW/ - Blue Ant Media announces today a major expansion of its digital video network through
an investment in Omnia Media, the 3rd largest music focused network on YouTube and a top 10 YouTube
multi-channel network overall. This move combines Blue Ant's sales,
content creation, broadcast and distribution expertise with Omnia's
quickly growing roster of over 650 emerging and established musical
artists and gamers. Blue Ant Media becomes the exclusive sales representative of Omnia Media's 550 million
monthly digital video impressions and the preferred production partner
for original content creation and brand integrations.
Blue Ant Media is one of Canada's largest independent media companies with a growing
international business. The company creates and distributes content
globally for targeted categories including music, lifestyle, nature and
travel, engaging fans across television, digital, magazines and live
events. Blue Ant works closely with brands to develop integrated and unique content
marketing, social media and experiential programs focused around its
communities of interest.
"Building on our existing dedicated YouTube content team in Toronto and
our early global success in tablet content, our relationship with Omnia
Media is the perfect next step in Blue Ant's digital growth," Raja Khanna, CEO, Television & Digital, Blue Ant Media. "Their size and hugely talented stars across many genres of music and
gaming make them an ideal fit within our lifestyle categories. We look
forward to working closely with their network of artists and creators
to provide new opportunities to showcase their content and connect with
our brand partners."
Blue Ant's investment will allow Omnia to provide new tools, enhanced
marketing and new media opportunities for its growing roster of talent.
Currently Omnia's network has over 40 million worldwide YouTube
subscribers and 100 million fans through Facebook, Twitter and other social platforms. Omnia artists include Hopsin, The
Weekend, Tyga, and Wycelf Jean. Beyond music, the company also has an
expanding line-up of channels focused on the gaming category. Omnia
will continue to operate independently out of its L.A. office.
"Our relationship with Blue Ant Media allows us to offer our creators an amazing opportunity to expand their
reach and monetize their content through new, direct relationships with
brands," said Tamoor Shafi, CEO, Omnia Media. "We're continuing to look for great new talent to work with and help
develop hit content that will make them stars on and off YouTube."
To explore digital advertising and content marketing opportunities
contact VP Digital Solutions, Ryan Fuss, at firstname.lastname@example.org.
Blue Ant Media is a privately held media company that creates and distributes content
internationally in categories that span lifestyle, travel, music,
nature, and documentary. The company owns and operates 11 media brands
including Cottage Life, AUX, Smithsonian Channel Canada, and Oasis.
Blue Ant publishes its content across its television, mobile, web and
magazine properties. It also produces experiential events and consumer
shows built around its areas of focus. Blue Ant Media is based in
Toronto and recently made an investment in Omnia Media, a YouTube video
network operating in Los Angeles. BlueAntMedia.ca
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Omnia Media is a premier YouTube video network focused on the music, gaming, and
style categories. Omnia provides its roster of over 650 content
creators the resources and guidance they need to grow their audiences
and helps them monetize their work both on and off YouTube. Omniamedia.co
Image with caption: "Blue Ant Media (CNW Group/Blue Ant Media)". Image available at: http://photos.newswire.ca/images/download/20140401_C8021_PHOTO_EN_38668.jpg
SOURCE: Blue Ant Media
For further information:
Blue Ant Media
Director of Corporate Communications & Marketing
+1 416 456 1042