Blockbuster Canada gets competitive with the new 'Favourites Pass'

Movie Buffs can now get unlimited DVD rentals for only $9.99 a month beginning this summer!

TORONTO, July 26 /CNW/ -

    
    WHAT:   Blockbuster Canada gives movie enthusiasts everywhere the ability
            to receive unlimited DVD rentals for only $9.99 a month with the
            new Favourites Pass, available right now. Fans will now get a
            chance to see as many titles as they like (with the exception of
            Blu-ray and new releases) for a fraction of the previous price.
            If you rent and return 15 movies in one month, each would cost
            just over 50 cents per rental!

            Now Blockbuster customers will have more choice when it comes to
            choosing how they want to rent their movies, and best of all,
            they don't have to sign up with another service to get great
            deals on their favourite flicks. With the Favourites Pass
            customers can simply head over to their local Blockbuster and
            rent whatever they are in the mood for that night. With over 450
            Blockbuster locations across the country, Canadians can easily
            access their favourite titles and return them at their leisure.

            Planning on going to see some of the summer's hottest movies?
            Check out the first two Twilight movies before going to see The
            Twilight Saga: Eclipse in theatre. Or if you are interested in
            seeing Inception, catch up on some of Christopher Nolan's other
            greats like The Dark Night or Memento. Make the kids feel special
            when they get to pick out their personal choices. The more you
            rent and return, the more you save!

    WHERE:  Blockbuster Canada stores nationwide

    WHEN:   Beginning this July
              -  Rent unlimited DVD's all month long
              -  One title at a time - when you return one title you can
                 instantly rent your next
              -  Get great titles for just a fraction of the price of some
                 other leading subscription services
              -  Blu-ray titles and new releases are not included in the
                 Favourites Pass membership
              -  Membership for a Favourite's Pass is $9.99 plus tax
    

ABOUT BLOCKBUSTER CANADA:

Blockbuster Canada is an indirect subsidiary of Blockbuster Inc. (NYSE: BBI), with over 450 stores across Canada. Blockbuster Inc. is a leading global provider of rental and retail movie and game entertainment, with thousands of stores throughout the Americas, Europe, Asia and Australia. Blockbuster Canada may be accessed nationally at www.blockbuster.ca. Blockbuster Inc. may be accessed worldwide at www.blockbuster.com.

SOURCE BLOCKBUSTER VIDEO CANADA

For further information: For further information: Media should contact Nicole McKnight at GCI Canada (416-486-5918 or nicole.mcknight@gcicanada.com) to obtain further information on the Favourites Pass

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BLOCKBUSTER VIDEO CANADA

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