BIRKS and Moneris Solutions Begin Online Relationship - Moneris provides the
INTERAC(R) Online service at birks.com

MONTREAL, July 5 /CNW Telbec/ - BIRKS, Canada's premier luxury jewellery brand and most respected designer and manufacturer of fine jewellery, timepieces, sterling silverware and gifts, is pleased to announce that Moneris Solutions will provide the BIRKS website, birks.com, with the INTERAC Online service. This will allow BIRKS' internet customers to pay for their purchases directly from their bank accounts.

"The BIRKS website is continually improving and so we are pleased to now offer our clients another method of payment that is extremely secure and easy-to-use!" stated Thomas Andruskevich, President & CEO of Birks & Mayors Inc.

INTERAC Online is integrated with the client's existing and trusted online bank account. Transactions are authorized within the client's online banking website so that personal financial information like a card number is never disclosed to BIRKS, the merchant, or to any third party.

"We're pleased to continue our partnership with BIRKS and provide their customers with the ability to accept INTERAC payments securely online." said David Ades, Senior Vice-President at Moneris Solutions. "The integrated setup and secure online processing system will enable BIRKS to enhance the customer experience and provide value-added service for their customers".

"Canadians love INTERAC debit and trust the INTERAC brand so they naturally appreciate the option of making purchases over the Internet through the INTERAC Online service, which is extremely safe and easy to use," said Allen Wright, VP Products, Acxsys Corporation, whose shareholders are the architects of the INTERAC network.

About BIRKS

Birks & Mayors, Inc. (Amex "BMJ") is a leading operator of 64 luxury jewellery stores in the United States and Canada. As of July, 5th 2010, the Company operated 33 Birks stores across most major metropolitan markets in Canada and 29 Mayors stores across Florida and Georgia, as well as two retail locations in Calgary and Vancouver under the Brinkhaus brand. Founded in 1879, BIRKS is Canada's premier luxury brand and is the Official Supplier of Jewellery for the 2010 Olympic and Paralympic Winter Games. For more information, please visit www.birks.com.

About Moneris Solutions Corporation

As one of North America's largest providers of payment processing solutions, Moneris offers credit, debit, wireless and online payment services for merchants in virtually every industry segment. Through its Ernex division, Moneris also provides electronic loyalty and stored-value card programs. With more than 350,000 merchant locations generating close to three billion payment card transactions annually, Moneris provides the hardware, software and systems needed to improve business efficiency and manage payments. For more information please visit www.moneris.com.

About Acxsys Corporation

Acxsys Corporation, comprised of eight large financial institutions as shareholders, is headquartered in Toronto, Ontario. The Corporation's shareholders are the architects of the INTERAC network, Canada's national debit network. Acxsys specializes in the development and operation of new payment service opportunities, as well as consulting and management services in the field of electronic payments. Acxsys Corporation businesses include the operation of the INTERAC Email Money Transfer service, the INTERAC Online service, and Cross Border Debit. For more information, please visit www.interac.ca.

(R) Trade-marks of Interac Inc. Used under licence.

SOURCE Birks Group Inc.

For further information: For further information: Keren Blankrot, 514.397.2519, kblankrot@birksandmayors.com; Cathy Chalmey, 514.397.2501 x. 3687, cchalmey@birksandmayors.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890