Biotherm Homme Sponsors the Aquapower Expedition, Sailing Across the Atlantic to Protect the Ocean

A SURF & SAIL ADVENTURE TO FIND THE PERFECT WAVE AND MOBILIZE THE WORLD TO PROTECT IT

PARIS, April 8, 2015 /CNW/ - On April 8th, a team of scientists, environmental experts and world-class athletes will set sail from Guadeloupe to Marseille on a catamaran.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/7488351-biotherm-homme-aquapower-expedition/

THEIR MISSION? THE OCEAN.

Biotherm Homme, the number one brand in premium men's skincare[i], partners with windsurf champion Florian Jung, marine biologist Dr. Frauke Bagusche and their team as they sail across the Atlantic on a 72-day mission from Guadeloupe to Marseille.

"We have one common goal: to protect the ocean," said Florian Jung.

FROM SURFING TO SCIENCE: THE STATE OF THE ATLANTIC OCEAN 

Led by Jung, one of the world's greatest windsurfers, the 8-stage adventure is one of discovery, of both the ocean's beauty and the consequences of human activity on the ocean. The team will split their time between surf sessions, beach cleanings and collecting samples from the Atlantic garbage patch, a vast area covered in plastic pollution.

SURF A NEW WAVE, GET THE POWER TO MAKE A CHANGE 

"There are over 5 trillion plastic particles, floating around the ocean, enough to cover every foot of coastline on the planet. Think about it. We're just about to destroy our source of life."  

Florian Jung

A professional windsurfer, Jung's eyes have been opened to the pollution invading his "office." After a recent day's riding the waves of Bali, he fell sick for two days. "The water was dark brown with all kinds of trash in it. I decided to do something about it. It's clearly visible that we have to change our behavior to keep the planet alive."

BIOTHERM WATER LOVERS FUNDS THE AQUAPOWER EXPEDITION 

Biotherm Homme is proud to partner this one-of-a-kind mission, a new Water Lovers initiative. Biotherm Water Lovers was created 3 years ago to drive water protection and preservation, through better products, charity partnerships and mobilization campaigns like the Aquapower Expedition.

72 DAYS ON THE OCEAN: AQUAPOWER TO THE TEST 

In the most extreme conditions, Florian Jung will put Biotherm Homme's new champion hydrator, Aquapower 72H, to the ultimate test. Powered by P.Antarctica, a glacial micro-organism that helps lock in moisture for up to 72-hours[ii], Biotherm Homme's longest-duty hydrator yet keeps skin hydrated whatever the outside conditions.

BE PART OF THE JOURNEY #CARE FOR THE WAVE 

"To get people's attention, you have to show more than just problems. You can change someone's behaviour by creating a certain fascination," said Florian Jung.

Whether scuba-diving to expose the bleaching of coral reefs in the Virgin islands or collecting micro-plastic in the Atlantic Garbage, see all the action for yourself on live online diary at http://www.aquapower-expedition.com.

ABOUT BIOTHERM HOMME  

N°1 Worldwide in premium men's skincare. 

For the past 30 years, Biotherm Homme has played a pioneering role in men's skincare trends by offering skincare productsand solutions specifically tailored to men's skin needs.  

http://www.biothermhomme.com 

[i]  Euromonitor Int Ltd, retail value, retail selling prices, 2004-2013.

[ii]  Hydration levels remain significantly boosted 72h after application. Instrumental test, 26 subjects.

Video: http://www.multivu.com/players/English/7488351-biotherm-homme-aquapower-expedition/

SOURCE Biotherm Homme


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