MONTREAL, Feb. 7, 2012 /CNW Telbec/ - Biotherm Homme, the world's
leading men's skin care brand, has just signed tennis sensation Milos
Raonic as its new ambassador for North America.
"I am proud to be the new ambassador for Biotherm Homme. It is a
lifestyle brand that I relate to and that represents values that I
strongly believe in. I love that the products are easy to use and
deliver results", says Milos Raonic.
As the new spokesperson for Biotherm Homme, Milos will participate in
various activities for the brand, including online initiatives and
campaigns. This partnership will help the brand to educate men about
skin care and generate awareness especially amongst young men. Starting
in March, a dedicated Facebook tab will allow Biotherm Homme fans to
get to know Milos better and follow him on his tournaments around the
world through regular updates.
"Milos is a dynamic and determined young athlete and the perfect
ambassador for Biotherm Homme", explains Alexander Keller, Senior
Vice-President L'Oréal Luxe in Canada. "Biotherm Homme is a brand that
stands for performance, masculinity and authenticity and Milos fully
embodies these core values. He is a true inspiration for us all and we
are pleased to support Milos on his journey to the top, starting with
the Davis Cup, his first tournament on Canadian soil this year."
About Milos Raonic
At only 21, this rising champion already ranks 29 in the ATP rankings,
making him the highest ranked Canadian in the history of professional
tennis. In 2011, Milos was named newcomer of the Year at the ATP World
Tour Awards for his breakout season with his first ATP World Tour title
and 31 match wins.
The coming year will be particularly busy for Milos; some of the year's
highlights include his participation to the Davis Cup in Vancouver in
February; the Olympics in London in July and the Rogers Cup in Toronto
About Biotherm Homme
N°1 worldwide in men's skin care.
For more than 25 years, Biotherm Homme has played a pioneering role in
men's skin care habits. The N°1 premium men's skin care brand in the
world, Biotherm Homme's signature gels and fresh cooling lotions are
coveted by men across the globe. Present in over 70 countries, one
Biotherm Homme product is sold every 4 seconds throughout the world.
For more information, visit www.biotherm.com.
Follow Biotherm on Twitter @BiothermUSA, and like us on Facebook at http://www.facebook.com/BiothermUSA for the latest updates, info and announcements.
Biotherm is a division of L'Oréal Canada, a wholly-owned subsidiary of
L'Oréal Group, the largest cosmetics company in the world.
Headquartered in Montreal, L'Oréal Canada had sales of over $900
million in 2011 and employs more than 1,200 people. The company's
prestigious portfolio of over 25 brands encompasses all aspects of
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