Germany Trade & Invest attends the most important exhibition in the chemical industry
BERLIN, June 17, 2012 /CNW/ - From having the image of an environmental
enemy to becoming an energy efficient innovator: the German chemical
industry has made a remarkably positive transformation in the past few
years. The new energy era has created even greater pressure on the
industry to become more resource efficient, especially since nuclear
energy is being phased out. Experts from Germany Trade & Invest will highlight opportunities at ACHEMA on June 18 in Frankfurt.
"German fuel- and fertilizer companies have either relocated or had to
strategically reposition themselves. New materials, renewable raw
materials, clean-tech, energy and mobility are cutting-edge fields that
are necessary for the sector to explore," stated Evelyn Moeck, Director
of Chemicals & Healthcare at Germany Trade & Invest.
The German chemical industry, ranked number one in Europe and number
four globally, has constantly had to reinvent itself to adapt. The
rapidly changing market and increasing competition from Asia are
forcing local companies to improve productivity and step up innovation.
The industry invests 5.5 percent of total sales in the development of
new products. Only the automobile industry has invested more. One in
ten workers in the chemical field is in the research and development
department. As a result, Germany has the third most registered chemical
patents, behind Japan and the United States. The intensive R&D is also
reflected in a 40 percent cut in energy usage between 1996 and 2006.
"Energy efficiency is more significant than ever, much like other issues
such as energy storage. Specialization and "innovative alliances" are
gaining influence in the sector. Companies will have to start
developing new products together, which will create greater cooperation
between large companies and small and medium enterprises," continued
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the
Federal Republic of Germany. The organization advises foreign companies
looking to expand their business activities in the German market. It
provides information on foreign trade to German companies that seek to
enter foreign markets.
SOURCE Germany Trade and Invest
For further information:
Germany Trade & Invest
T: +49(0)30 200099-173
F: +49(0)30 200099-511