VANCOUVER, April 7, 2015 /CNW/ - Big Rock Brewery Inc. ("Big Rock") (TSX:BR) In the heart of the city's burgeoning craft beer district, the doors are now open at Big Rock Urban Brewery and Eatery. Located at the corner of Alberta Street and 4th Avenue West in the Mount Pleasant area, CEO Bob Sartor describes it as "A neighborhood hub that in addition to fresh new BC made beers, includes live entertainment, locally sourced food, educational tours and tastings. It's a place we hope craft beer lovers will want to call home."
The brewery can produce 20,000 hectolitres of beer that BC Brewmaster Jody Hammell has taken charge of innovating. "West Coast craft beer drinkers are thirsty for fresh, natural, local brews - and that's what Big Rock is all about," says Hammell.
Introducing Hollow Tree: The province's majestic red cedars are the inspiration for Brewmaster Jody's inaugural BC beer. Hollow Tree is a Pacific Northwest style red ale. "A refreshing session brew to enjoy after a day exploring our beautiful backyard," says Jody. "The Big Rock difference in this red ale comes from hop backing whole Cascade leaf hops. Their citrus, flowery characters are complimented by the rich caramel and toffee flavours of Carastan and Munich malts."
With an ABV of 5.8% and IBU of 55 Hollow Tree is only available in BC.
30 Years of Brewing Great Craft Beer: Big Rock Brewery was originally established by Ed McNally in Alberta, who, at the age of 60 decided to make a beer that he and his friends could enjoy while socializing. Over the last 30 years, Big Rock has become one of Canada's most popular craft brewers. We're excited to be carrying on our founder's tradition at Big Rock Urban by welcoming guests to a shared experience in the Eatery and throughout the brewery. Patrons are welcomed to sit, share and enjoy. The Eatery features local visual artists' and live music rotating nightly. Executive Chef Alex Newton adds to the BRU experience by introducing a share plate-focused menu. A handmade wood stone oven for pizza and flatbread sets the stage for some of Chef Newton's delicious creations. Tours can be booked via BigRockUrban.com, which all lead to the new retail store, equipped with tasting room and growler filling stations.
The grand opening weekend is slated for April 10th. Come by and join us for a pint!
About Big Rock Brewery Inc.
Big Rock Brewery Inc. - produces premium, all-natural craft beers. Big Rock boasts a family of exceptional ales and lagers, Rock Creek Cider®, an ongoing selection of seasonal beers released through the Brewmaster's Limited Edition and cutting-edge, small-batch brews released through the Alchemist Edition.
SOURCE Big Rock Brewery Inc.
Image with caption: "Introducing Hollow Tree Pacific Northwest Style Red Ale (CNW Group/Big Rock Brewery Inc.)". Image available at: http://photos.newswire.ca/images/download/20150407_C6555_PHOTO_EN_13994.jpg
For further information: For more information on Big Rock Brewery, visit bigrockurban.com or bigrockbeer.com or contact: Susanne Fox - Phone: 403-203-3745, Email: firstname.lastname@example.org; Christopher Hong - Phone: 604-708-8311, Email: email@example.com