Big Brother Canada Season Three Premiere Reaches 2.6 Million Viewers

For additional photography and press kit material visit: http://www.shawmedia.ca/Media and follow us on Twitter at @shawmediaTV_PR / @GlobalTV_PR

TORONTO, March 24, 2015 /CNW/ - Big Brother Canada's nail-biting season three premiere drew over 1 million (2+)* viewers on Global and Slice™. Monday's opener reached 2.6 million** viewers over the hour, who watched with anticipation as the houseguests moved in to an empty house and were forced to instantly nominate two people for eviction, putting Risha Denner and "Sindy with an 'S'" on the chopping block.

With Sindy winning POV, saving herself from eviction and nominating Pilar Nemar, the fate of the evictees was instantly put in Canada's hands, and viewers flocked to BigBrotherCanada.ca to vote for this week's eviction.  Over 100,000*** fans visited the show's robust digital platform on Monday, a 45% increase to the site's season two premiere day traffic.

DATA HIGHLIGHTS

  • Big Brother Canada won the time period nationally in the coveted 18-49 demo, with over 500,000 viewers.*
  • Big Brother Canada won the night in Calgary and Edmonton across all demos.****
  • Exceeded last spring's premiere on Global by 14% (2+), 22% (A18-49), and 26% (A25-54).*****

The drama continues Wednesday night at 9pm ET/PT on Global with the first eviction of the season. Big Brother Canada airs three nights a week, on Sundays at 7pm ET/PT, Mondays at 8pm ET/PT and Wednesdays at 9pm ET/PT. The Big Brother Canada Side Show airs on Slice Thursdays at 10pm ET starting March 26 in a new, one-hour format. Big Brother After Dark will also air Monday through Sunday from 3am to 6am ET on Slice starting March 26.

Source:
*Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada.
**Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada. Ind2+, CumeRch(000)
*** Adobe Analytics – Unique Visitors March 23rd 2015 vs. March 5th, 2014
****Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada.***Ind2+, A18-49, A25-54, W18-49, W25-54
***** Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015 vs. Feb 24, 2014, Total Canada.

SOCIAL MEDIA LINKS:
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Facebook:
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Global is a Shaw Media Network.

About Shaw Communications
Shaw Communications Inc. is a diversified communications and media company. Shaw serves 3.2 million consumers and businesses through a reliable and extensive fibre network. Shaw provides consumers with broadband Internet, WiFi, Digital Phone and Video services. Shaw Business provides businesses with Internet, data, WiFi, telephony, Video and fleet tracking services, and ViaWest provides collocation, cloud and managed services. Shaw Media provides Canadians with engaging programming content through one of Canada's largest conventional television networks, Global Television, and 19 specialty networks, including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE Global Television

Image with caption: "Sindy with an 'S' wins the Power of Veto in Big Brother Canada's season three premiere episode. (CNW Group/Global Television)". Image available at: http://photos.newswire.ca/images/download/20150324_C8589_PHOTO_EN_13527.jpg

For further information: For media inquiries, please contact: Michelle McTeague, Senior Publicist, Big Brother Canada, 416-966-7724, Michelle.mcteague@shawmedia.ca; Jessica Gold, Publicity Manager, Global Television and Dramatic Channels, 416-966-7543, Jessica.gold@shawmedia.ca

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