Enhanced User Interface Aligns with Mobile-Driven World of Real Estate
MADISON, N.J., May 10, 2016 /CNW/ -- Better Homes and Gardens® Real Estate, a leading international lifestyle real estate brand, announced a full-scale redesign of its Canadian web platform, BHGRECanada.ca, to provide consumers with an information-rich, streamlined experience for both mobile and desktop, and to better serve its network of affiliated real estate professionals across Canada. The website has undergone significant enhancements to provide dynamic offerings and capabilities to its users.
With operations in Greater Toronto, Alberta and other key markets, Better Homes and Gardens Real Estate Canada remains dedicated to providing an inviting and informative experience to its clientele, including the growing number of tablet and smartphone users.
"This is an exciting moment for Better Homes and Gardens Real Estate as we underscore our commitment to our Canadian operations and our focus on delivering exceptional service to our network and consumers," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. "Technology plays a significant role in our daily lives and our industry, with the online experience often serving as a first impression of the company or real estate professional associated with it. By recognizing this influence, we continue to ensure that we are evolving to meet the needs of today as well as tomorrow's consumers through relevant content, offerings, and functionality."
New Canadian offerings:
- Improved website technologies and a scalable design allow for a seamless and consistent experience across both desktop and mobile
- Modern design for an enriched look and feel captures the attention of consumers and real estate professionals, contributing to the site's intuitive navigation
- Enhanced performance and speed empowering direct access to features such as lifestyle content, listings, and search results
- Enriched content with full Canadian Real Estate Association DDF® property search capabilities
- Content from the Better Homes and Gardens Real Estate Life Blog (bhgrelife.com), offering incomparable advice and lifestyle trends for both consumers and real estate professionals
With the inclusion of the Better Homes and Gardens Real Estate Life Blog, home and lifestyle content continue to be at the forefront of the real estate experience for Better Homes and Gardens Real Estate Canada, granting users access to comprehensive insights and trends top of mind for homebuyers and sellers today. Canadian consumers can now connect to entertainment, DIY, and real estate content including BHGRE®'s Ask a Pro Q&A portal.
To experience the newly launched website, visit www.BHGRECanada.ca.
About Better Homes and Gardens® Real Estate LLC
Better Homes and Gardens® Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens® Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate® LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 10,000 affiliated sales associates and approximately 300 offices serving home buyers and sellers across the United States and Canada.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.
For more information, visit www.BHGRealEstate.com.
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