Launch parties will be held at the Cambie store in Vancouver, the Heartland store in Mississauga and the South Edmonton store
BURNABY, BC, March 15 /CNW/ - To mark tonight's new moon, Best Buy, Canada's fastest growing retailer and e-tailer of consumer electronics, computers and entertainment products, is announcing the launch of the highly popular and much anticipated Twilight New Moon on Saturday, March 20, 2010 at midnight openings nationwide, excluding Quebec.
New Moon is the second installment of Stephanie Meyer's immensely popular vampire novel series and the direct sequel to Twilight. Attendees of the launch parties are encouraged to dress up as one of the three main characters from the Twilight series - Bella, Edward or Jacob - for the chance to win a $200 gift card (three will be awarded per store).
Exclusive for Best Buy Canada customers, collector's metal tins with Edward action figure will be available in limited quantities while supplies last for Blu-ray and DVD.
Midnight openings for Twilight New Moon will be held on Saturday, March 20, 2010 at 12:01 a.m. for approximately one hour at all Best Buy Canada locations, except for Quebec.
Launch party details:
From 9 p.m. through 11:59 p.m. on Friday, March 19, 2010 launch parties will be held at the Cambie Best Buy store in Vancouver, the Heartland store in Mississauga and the South Edmonton store. Launch party activities include:
- First 250 customers at each store will receive a New Moon
baseball cap or crest ring
- Win a FREE Insignia Blu-ray Player plus Twilight and New Moon
Blu-ray discs ($175 value)
- Dress up in costume and enter the Twilight look-alike contest
for the chance to win a $200 gift card
- Party it up with the onsite Dee-jay
About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE: BBY). Best Buy is Canada's fastest-growing retailer and e-tailer (www.BestBuy.ca) of consumer electronics, computers and entertainment products and also operates Geek Squad (www.GeekSquad.ca), a technology service provider specializing in computer support, home theatre installation, network, car audio, video and navigation systems. There are more than 60 Best Buy stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.
Best Buy offers consumers a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. The Company is committed to kids and its local communities and has a comprehensive community relations program described at www.BestBuy.ca/community.
SOURCE Best Buy Canada
For further information: For further information: Danielle Jang, Communications Manager, Best Buy Canada, Office: (604) 412-1880, Cell: (604) 562-5631, email@example.com