Best Buy Canada Celebrates 2nd Annual Life & Wearable Tech Expo & Fashion Show

Free public event showcases the latest in fashion and function

TORONTO, Aug. 25, 2016 /CNW/ - Today, Best Buy Canada will transform Yonge-Dundas Square for the second annual Life & Wearable Tech Expo & Fashion Show, to offer the public an interactive look at the latest in wearable technology and its growing bond with fashion.

Throughout the day, guests will enjoy hands-on experiences from over 20 of today's most in-demand wearable technology exhibitors, showcasing everything from health and fitness, connected toys, smartwatches, wearable audio, and virtual reality. Underpinning its connection with fashion, the free event culminates in an electrifying Life & Wearable Tech Fashion Show, co-hosted by tech and wearables expert Tom Emrich, and style maven, Afiya Francisco.

Wearable Tech Fashion Show:

As the grand finale, The Best Buy Life & Wearable Tech Fashion Show will feature the trendiest wearable technology products on the market alongside some of the season's hottest looks, curated by notable fashion show producer Hans Koechling. Models will strut their stuff on the runway, sporting the latest wearable tech and stylish outfits perfect for the upcoming fall fashion season.

Dazzling Demonstrations and Enticing Exhibits:

The event will also feature live, on-stage demonstrations from Muse, Fossil, HomidoVR, Osmo, MergeVR, Samsung, Noon VR, and LG, showcasing a variety of products available exclusively at Best Buy in Canada.

Guests will have the opportunity to experience interactive vendor activations, offering the public a chance to get hands-on with the latest products from some of their favorite brands. Even the younger techies will be covered, as kids are sure to enjoy the "Tech Toy Zone" where vendors Spin Master, Wowwee, and Sphero will showcase the latest in high tech toys.

Join the conversation online using the event hashtag: #LifeandTech


About Best Buy Canada, Ltd.
As a wholly owned subsidiary of Best Buy Co., Inc. (NYSE: BBY), Best Buy Canada Ltd. is one of Canada's largest and most successful omni-channel retailers, operating the Best Buy, Best Buy Mobile and Geek Squad ( brands. With nearly 200 Best Buy and Best Buy Mobile stores across Canada, and an expanded assortment of lifestyle products offered through, Best Buy is a leader in Total Retail, catering to customers how, when, and where they want to shop. Best Buy Canada is committed to making a positive impact in the community with programs and partnerships that support youth to connect with technology to advance their education. For more information, visit

SOURCE Best Buy Canada

Image with caption: "Model displays the latest wearable tech and fall fashions at Best Buy Canada’'s Life & Wearable Tech Expo and Fashion Show today at Yonge-Dundas Square.” Photographer: Danylo Bobyk. (CNW Group/Best Buy Canada)". Image available at:

For further information: For more information or interview requests, please contact: Charlene Magnaye,, 416-294-5797

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