Ben & Jerry's 2010 hockey draft pick: NHLPA Goals & Dreams

Portion of sales from 'Caramel Hat Trick' - Canada's newest and chunkiest triple-threat ice cream - will support grassroots hockey across the country through NHL players' charitable fund

TORONTO, June 3 /CNW/ - Ben & Jerry's is taking to the ice in a whole new way this summer. Teaming up with NHLPA Goals & Dreams, Ben & Jerry's is launching their newest Canadian flavour - Caramel Hat Trick - in support of grassroots hockey programs across the country.

Caramel Hat Trick is a triple-threat of caramel ice cream with a caramel swirl and fudge covered caramel chunks. As any Ben & Jerry's fan can tell you, our ice cream is all about the delicious chunks contained within.

Through sales of Caramel Hat Trick, Ben & Jerry's is helping kids "hit the ice" - with delicious results! For every pint of Caramel Hat Trick sold, a portion of the proceeds will be directed to grassroots hockey, through Ben & Jerry's collaboration with NHLPA Goals & Dreams, to help young Canadians across the country realize their hockey potential.

"Hockey is Canada's official winter sport, most popular spectator sport and most successful sport in international competition, but to Ben & Jerry's, it's more than that. It is a sport that is engrained in Canadian culture, whether you're a coach or fan, playing in a backyard rink, community arena or under the bright lights," says Shoshana Price, Ben & Jerry's Canada. "Hockey is a rite of passage that every kid should have, and so Ben & Jerry's is very excited to be collaborating with NHLPA Goals & Dreams to help make that happen."

"We're excited to join with Ben & Jerry's to help even more kids lace-up new skates and play the great game of hockey," said Devin Smith, NHLPA Goals & Dreams Chairman. "The players' Goals & Dreams program has helped thousands of children play hockey over the past 10 years, and we're confident this unique relationship will help many others through a portion of the sales of this delicious ice cream."

Ben & Jerry's agreement with NHLPA Goals & Dreams is an extension of their ongoing support of Canadian organizations that support the companies founding values: economic and social justice, environmental restoration and peace through understanding.

About Ben & Jerry's

Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community.

Ben & Jerry's philanthropy supports the founding values of the company: economic and social justice, environmental restoration and peace throughout understanding. For the full scoop on all Ben & Jerry's fabulous flavours, visit www.benjerry.ca.

About NHLPA Goals & Dreams

In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 10 years, more than 40,000 deserving children in 22 countries have benefited from the players' donations of hockey equipment. Goals & Dreams has donated more than $18-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.

* Note to media - B Roll and Photos Available

Media can accecss B-roll of the new flavour announcement and photography by going to http://www.harbingerideas.com/benjerry

    
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SOURCE Ben & Jerry's

For further information: For further information: For the full scoop on all of Ben & Jerry's chunck-a-licious flavours or to learn more about NHLPA Goals & Dreams, please contact: Lynn Bessoudo, Harbinger, (416) 960-5100 ext. 260, lbessoudo@harbingerideas.com; Kat Hattrem, Harbinger, (416) 960-5100 ext. 246, khattrem@harbingerideas.com; Andrew Wolfe, NHLPA, (416) 313-2376, awolfe@nhlpa.com

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