Bell unveils the ultimate fan zone at the epicentre of the 2010 Winter Games

Bell Ice Cube, located at Robson and Beatty, will be the place to be to connect live to the Olympic experience

VANCOUVER, Jan. 7 /CNW Telbec/ - Bell today unveiled plans for Bell Ice Cube, a public showcase located at the heart of the Vancouver 2010 Olympic Winter Games, where visitors can watch Olympic events live in HD, cheer on Team Canada with the latest products from Bell, listen to live music and meet some of world's best athletes, all under one roof.

Housed in a 3,000 square foot (280 square metre) structure, the Bell Ice Cube will open to the public on February 11. It will serve as the ultimate viewing centre and meeting place for those wanting the next best thing to a front-row seat at the 2010 Winter Games.

"Bell wanted to create an experience for Olympic fans that would allow them to connect to the spirit of Vancouver and the Games in a way that no other place could offer," said Loring Phinney, Vice President, Corporate and Olympic Marketing. "With more than 20 HD televisions showing all 10 channels within Canada's Olympic Broadcast Media Consortium, plus our own dedicated live venue feeds, the Bell Ice Cube is the natural meeting place for people coming into the centre of the city."

Bell Ice Cube will be open daily from February 11 to 28 from 11 am to 11 pm and will feature entertainment, Olympic ticket giveaways and interactive product demonstrations. Visitors will have the opportunity to experience the very best of Bell's communications solutions including Bell Mobility, Bell Internet and Bell TV products and services.

The unique high-tech design of Bell Ice Cube will provide visitors an opportunity to view ceremonies and competitions on multiple plasma screens in high definition Bell TV. During the Opening and Closing Ceremonies and during major sporting events, visitors will be able to watch the magic on a large projection screen.

Every day at 3 pm, there will be a live show called Ice Talk, where Olympians will be interviewed by five-time Olympian and Bell Champion Charmaine Crooks. Athletes will share their own Olympic stories and sign autographs for Games fans. The line-up of athletes will include Susan Auch (speed skating), Duff Gibson (skeleton), Nancy Greene (alpine skiing), Clara Hughes (speed skating), Johann Koss (speed skating), Chris Lori (bobsleigh), Karen Magnussen (figure skating), Ashleigh McIvor (ski cross), Steve Omischl (aerials), Joannie Rochette (figure skating), Beckie Scott (cross-country skiing) and Hayley Wickenheiser (ice hockey).

Bell Ice Cube will also feature guest performances by internationally acclaimed vocal play group, Naturally 7. In addition to brilliant harmonies, every instrument sound is created by the human voice. From musical styles that range from pop to R&B, Naturally 7 has charmed fans around the world.

Bell is truly bringing the Games to life. During the Vancouver 2010 Olympic Winter Games, every image seen on TV, every story read around the world and every real-time score transmitted will traverse a network and communications solution designed and delivered by Bell.

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home phone local and long distance, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Bell Canada

For further information: For further information: Jeff Meerman, Bell Media Relations, (604) 678-7377, jeff.meerman@bell.ca


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