- Six-figure sponsorship includes naming rights for Best Direction in a
Dramatic Program or Mini-Series and Best Comedy Program or Series
To tweet this release: http://bit.ly/10tVNrs
TORONTO, Jan. 14, 2013 /CNW/ - Bell Media announced today its
designation as an official lead partner of the Academy of Canadian
Cinema and Television's inaugural Canadian Screen Awards. Canadian
Screen Week, the annual celebration of excellence in Canadian film,
television, and digital media productions, begins in Toronto on
February 27 and culminates in a televised award broadcast on March 3,
2013. Nominations will be announced tomorrow.
The comprehensive partnership, amounting to an investment of at least
$115,000, includes naming rights for the awards for Best Direction in a
Dramatic Program or Mini-Series and Best Comedy Program or Series, and
also includes a range of brand and marketing activations throughout the
Canadian Screen Week celebrations.
Bell Media takes on naming honours for the Best Comedy Program or Series
Award category, reflecting the company's long-standing support for
independent Canadian production. As well, bravoFACT, Canada's largest
funder of short-form projects, is slated to sponsor the bravoFACT Award
for Best Direction in a Dramatic Program or Mini-Series, complementing
the program's commitment to developing contemporary dramatic works for
television from emerging Canadian talent.
"We're thrilled to sponsor the inaugural Canadian Screen Awards, which
spotlights outstanding achievements in Canadian film, television, and
digital media and proudly puts homegrown productions front-and-centre,"
said Kevin Crull, President, Bell Media. "As a company, Bell Media is
deeply committed to the production and promotion of Canadian content.
We are proud to be a part of this showcase that applauds the incredible
talent, creativity, and innovation of Canada's media industries."
"We are very grateful for the Bell Media support which comes at a
critical juncture in the Academy's history," said Martin Katz, Chair of
the Academy of Canadian Cinema and Television. "Bell Media has now
become a key partner in our endeavour to promote and celebrate our
Canadian talent and screen-based productions. We are buoyed by this
continuing wave of support from all across the industry."
About Bell Media
Bell Media is Canada's premier multimedia company with leading assets in
television, radio and digital. With passion and an unrelenting
commitment to excellence, Bell Media entertains, informs and inspires
Canadians. Bell Media owns 28 conventional stations, including CTV,
Canada's #1 television network, and owns and operates 30 specialty
channels, including TSN, Canada's #1 specialty channel, and RDS,
Canada's #1 French-language specialty channel. Bell Media also owns 33
radio stations, dozens of websites including the TheLoop.ca by
Sympatico, and Dome Productions Inc. Bell Media is owned by BCE Inc.
(TSX, NYSE: BCE), Canada's largest communications company. For more on
Bell Media, please visit www.bellmedia.ca.
Bell Media's bravoFACT (Foundation to Assist Canadian Talent) supports
and fosters independent Canadian producers by providing funding to
create contemporary dramatic works for television. Founded in
1995, bravoFACT has distributed tens of millions of dollars in grants
to Canadians for the production of short-form projects, leading to many
industry awards throughout the world. bravoFACT is a division of Bell
Media, Canada's largest communications company. For more information
About the Academy
Established in 1979, the Academy of Canadian Cinema & Television is a
national, non-profit, professional association dedicated to the
promotion, recognition and celebration of exceptional achievements in
Canadian film, television and digital media. Unifying industry
professionals across Canada, the Academy is a vital force representing
all screen-based industries.
About the Canadian Screen Awards
The Academy's Canadian Screen Awards is the new annual awards show to
celebrate the best in film, television and digital media. Canada's king
of comedy, Martin Short, will host the inaugural two-hour live
broadcast gala on Sunday, March 3, 2013 at 8 p.m. (8:30 N.T) on CBC.
SOURCE: Bell Media
For further information:
Matthew Garrow, Bell Media, 416.384.5258, or firstname.lastname@example.org
Suzan Ayscough, Academy of Canadian Cinema & Television, 416.366.2227 x231 or email@example.com