Bell Media In-House Agency Wins 25 PromaxBDA Awards

– Bell Media the most decorated Canadian broadcaster –
– 2015 winners include Much, Discovery, Space, TSN, MTV Canada, The Movie Network, CTV, 104.5 Chum FM, CraveTV, and The Loop.ca

To tweet this release: http://bmpr.ca/1f6Wobw

LOS ANGELES, June 12, 2015 /CNW/ - With 25 award wins, Bell Media was once again the leading Canadian media group at the 2015 PromaxBDA Awards, held last night in Los Angeles. The annual awards honour the most imaginative and impactful creative marketing, promotion, and design campaigns in the entertainment industry.

The Bell Media Agency received a total of 51 nominations this year, taking home 16 Global Excellence awards (two gold, four silver, and 10 bronze) and nine North American awards (three gold, one silver, and five bronze). Consistently one of the world's most successful entrants at the PromaxBDA Awards, the Bell Media Agency is also notable for being the only major award winner whose work is strategized and created entirely in-house.

"Congratulations to everyone at the Bell Media Agency on their achievements this year," said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. "Our team is home to the best creative talent in the industry and I am exceptionally proud of the work they do every day."

The Bell Media Agency is also nominated for 28 2015 PromaxBDALocal Awards, which will be presented Thursday, June 25, 2015.

Below is the complete list of the 2015 PromaxBDA Promotion, Marketing, and Design Awards for Bell Media:

MUCH (7 Awards)

WORLD GOLD

LIVE EVENT CAMPAIGN

  • MUCH: 2014 MMVAS

WORLD BRONZE

ART DIRECTION AND DESIGN: PROGRAM PROMOTION WEBSITE

  • MUCH: 2014 MMVAS SITE

TOTAL PACKAGE ART DIRECTION AND DESIGN: PROGRAM – USING MULTIPLE MEDIA

  • MUCH: 2014 MMVAS

TOTAL PACKAGE ART DIRECTION AND DESIGN: PROGRAM – ON-AIR ONLY

  • MUCH: 2014 MMVAS

ART DIRECTION AND DESIGN: PROGRAM INFORMATIONAL GRAPHICS

  • MUCH: 2014 MMVAS

NORTH AMERICAN GOLD

PUBLIC SERVICE ANNOUNCEMENT SPOT OR CAMPAIGN

  • MUCH: PARTY SMART

NORTH AMERICAN BRONZE

ART DIRECTION AND DESIGN: PROGRAM BUMPER

  • MUCH: 2014 MMVAS

DISCOVERY (5 Awards)

WORLD SILVER

COPYWRITING FOR A RADIO SPOT

  • DISCOVERY: ANIMAL PLANET FREEVIEW

WORLD BRONZE

ART DIRECTION AND DESIGN: NEWS PROGRAM BUMPER

  • DISCOVERY: DAILY PLANET "CONCEPTS"

ART DIRECTION AND DESIGN: NEWS PROGRAM OPEN/TITLES

  • DISCOVERY: DAILY PLANET OPEN

ART DIRECTION AND DESIGN: NEWS PROGRAM BUMPER

  • DISCOVERY: DAILY PLANET BUMPER

NORTH AMERICAN BRONZE

ART DIRECTION AND DESIGN: NEWS PROGRAM PROMOTION PACKAGE

DISCOVERY: DAILY PLANET REFRESH

SPACE (3 Awards)

WORLD GOLD

PROGRAM PROMOTION RADIO SPOT

  • SPACE: SHARKNADO 2

WORLD SILVER

DAYPART/BLOCK OF PROGRAMS SPOT OR CAMPAIGN

  • SPACE: SHARK WEDNESDAYS "CAGE," SHARK WEDNESDAYS "BEYOND THE SEA"

NORTH AMERICAN GOLD

PROGRAM PROMOTION RADIO SPOT

  • SPACE: SHARKNADO 2

TSN (3 Awards)

WORLD BRONZE

ON-AIR CONSUMER TIE-IN/BRAND INTEGRATION CAMPAIGN

  • TSN FANTASY FOOTBALL

ART DIRECTION AND DESIGN: SPORTS PROGRAM SPOT

  • TSN: VANCOUVER WHITECAPS

ART DIRECTION AND DESIGN: SPORTS GENERAL IMAGE CAMPAIGN

  • TSN: TSN MULTIPLEX PACKAGE

MTV (2 Awards)

WORLD SILVER

CONSUMER TIE-IN/BRAND INTEGRATED CAMPAIGN USING MULTIPLE MEDIA

  • MTV: CANON

WORLD BRONZE

CONSUMER TIE-IN/BRAND INTEGRATED CAMPAIGN USING MULTIPLE MEDIA

  • MTV: TAMPAX

THE MOVIE NETWORK (1 Award)

WORLD SILVER

PROMOS AT THE MOVIES

  • THE MOVIE NETWORK: TIFF SPONSORSHIP

CTV (1 Award)

NORTH AMERICAN GOLD

NEWS/INFORMATION PROGRAM CAMPAIGN

CANADA AM – MORNING ROUTINE: "MARCI," "BEV," "JEFF," "TRIO"

104.5 CHUM FM (1 Award)

NORTH AMERICAN BRONZE

ART DIRECTION AND DESIGN: OUTDOOR/ENVIRONMENTAL/TRANSIT STATIC AD

  • 104.5 CHUM FM: INTERACTIVE TRANSIT SHELTER

CRAVETV (1 Award)

NORTH AMERICAN SILVER

LOGO DESIGN: CHANNEL SPECIFIC – USING MULTIPLE MEDIA

  • CRAVETV LOGO

THE LOOP.CA (1 Award)

NORTH AMERICAN BRONZE

LOGO DESIGN: CHANNEL SPECIFIC – USING MULTIPLE MEDIA

  • THELOOP.CA LOGO

About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 10,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

SOURCE Bell Media

For further information: Shannon Smithson, Bell Media, 416.384.2725 or shannon.smithson@bellmedia.ca


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