TORONTO, Dec. 18, 2013 /CNW/ - beIN SPORT, North America's premier international sports network, and Ethnic Channels Group, the leading provider of multicultural television in Canada, today
announced a strategic and exclusive partnership to launch beIN SPORT on
cable and satellite across Canada.
Amidst the exploding interest in sports content, this partnership will
facilitate further growth of the sports TV business in Canada.
"beIN SPORT has assembled exclusive coverage of some of the greatest
international sporting events in the world. Our
partnership with Ethnic Channels Group will help build a profitable
business in Canada through better distribution and interactivity with
consumers," said Yousef Al-Obaidly, Managing Director of beIN SPORT.
With beIN SPORT and beIN SPORT en Español viewers will have access to
exclusive coverage showcasing soccer stars Lionel Messi and Cristiano
Ronaldo in La Liga, Andrea Pirlo and Mario Balotelli in Serie A, and Zlatan Ibrahimovic and Radamel Falcao in Ligue 1. The network also features CONMEBOL World Cup Qualifying matches, Copa
America, the Copa del Rey, the U.K.'s Football League, Six Nations
Rugby, tennis, boxing and other international sport competitions.
"As the largest distributor of multicultural TV content in Canada,
Ethnic Channels Group brings a combination of cutting edge technology
and distribution expertise. Together with beIN SPORT, we share a vision
to showcase premium sporting content to the Canadian audience. We
will increase viewership for beIN SPORT in Canada, so this exciting
network can claim their share of Canadian viewers and become the
destination channel of Canadian sports fans," said Slava Levin,
Co-Founder and Chief Executive Officer of Ethnic Channels Group.
About beIN SPORT
beIN SPORT and beIN SPORT en Español are multi-platform sports
destinations that bring to the passionate fan live games that can't be
seen on any other channel, as well as news and analysis of the top
leagues around the world. From American, European and Latin American
live games to general sports news and in-depth analysis, beIN SPORT
guarantees front-row access to top leagues and major sports properties
on TV. For more information, please visit www.beinsport.tv for breaking news and real-time updates.
Follow beIN SPORT on Twitter @beINSportUSA, Facebook at beINSportUSA, Instagram @beinsportusa and on YouTube at beINSPORTUSA.
About Ethnic Channels Group
Ethnic Channels Group (ECG) is a Canadian based television broadcasting,
distribution and communications company, specializing in multicultural
television channels for the North American market.
In addition to owning and operating 100+ in-language television
channels, Ethnic Channels Group distributes a number of channels under
Foreign Service licenses, acting as the official distributor on the
broadcaster's behalf. Ethnic Channels Group services are currently
available through the following providers: Rogers Cable, Shaw Cable,
Bell TV, Bell Fibe, Telus, NexTV, MTS Allstream, and Cogeco in
Canada. For information about Ethnic Channels Group, visit http://www.ethnicchannels.com.
SOURCE: Ethnic Channels Group
For further information:
on beIN SPORT, contact:
Bob Gold & Associates
For information on Ethnic Channels Group, contact:
David Vowell, Senior Vice President
416-736-7577 Ext. 366