Virtual Color Center, Inspiration Gallery and Online Workbook Construct
Truly Immersive Experience for Today's Digital Designers
WATERLOO, ON, Oct. 19 /CNW/ - Open Text (Nasdaq: OTEX) (TSX: OTC), the global leader in Enterprise Content Management (ECM), announced today that Behr Process Corporation, the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market, has launched its newly enhanced BEHR.com supported by Vignette Content Management from Open Text.
Through this collaboration, BEHR has evolved its online presence from a static HTML site to a cinematic experience designed for homeowners and do-it-yourselfers alike. Its features include a Virtual Color Center that replicates BEHR color centers found in The Home Depot stores, an Inspiration Gallery with wide-format, magazine-quality images to spark ideas and an online Workbook where users can save and track their home projects and color choices. Visitors to BEHR.com will also find a robust How-To section with expert advice and instruction.
"Vignette Content Management enabled us to minimize IT involvement in Web site updates, putting the ownership of BEHR.com directly into the hands of the eBusiness and marketing professionals that drive our online initiatives," said Marc Webb, Director of eBusiness for Behr Process Corporation.
Vignette Web Content Management Solutions from Open Text provide advanced rich media management capabilities and a high-performance foundation for BEHR.com, enabling deep interactivity and an easier, immersive Web site experience. Development utilizing Adobe Flex and Flash allows BEHR.com to project large magazine-style images and cinematic transitions from page to page. BEHR.com also leverages the company's dynamic caching technology to present a high volume of content while improving performance that results in a great end-user experience.
"Open Text is dedicated to giving major brands the power to connect with their key audiences," said Scott Bowen, Senior Vice President of Open Text. "BEHR.com is a model of innovation and collaboration in Web site development. BEHR's expertise, supported by a scalable and flexible foundation from Open Text, has created a compelling, user-friendly Web site that allows it to evolve for future applications."
For more information on BEHR, visit www.behr.com.
For more information on Vignette Content Management from Open Text, visit www.vignette.com/vcm.
About BEHR Process Corporation
Founded in 1947, BEHR Process Corporation is the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market. BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.
About Open Text
Open Text, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 50 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts(TM) to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com.
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This news release may contain forward-looking statements relating to the success of any of the Company's strategic initiatives, the Company's growth and profitability prospects, the benefits of the Company's products to be realized by customers, the Company's position in the market and future opportunities therein, the deployment of Open Text ECM Suite and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers, demand for the Company's products and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2009. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.
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