Before You Send Your Release, Consider These Distribution Options

TORONTO, Aug 30, 2016 /CNW/ - As beautifully crafted as your news release may be, it is redundant if it does not get in front of your target audience. A strong distribution strategy does not mean that you need to get your release in front of as many people as possible; in fact, it is often quite the opposite. You need to get your release in front of as many of your target audience as possible.

Driving Audience Awareness by Targeting Your New Release is a CNW whitepaper that focuses on optimizing news release performance by helping you choose the distribution option that will deliver the most value for you and your company.

The guide takes readers through the decision making process of how to decide what distribution option is best for them, based upon their business gals and their intended audience. Targeting options that are looked at in detail include targeting by geography, industry or publication s as well as cultural targeting.

If you are a solo marketing manager or if you run a large team, this article can offer tips, tactics and advice on how to capture the attention of your audience with targeted distribution.

Download our free whitepaper today for more information.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Before You Send Your Release, Consider These Distribution Options (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "4 ways to target your release (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Melissa Meyer, Communications Assistant,

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