Beard up for Colorectal Cancer

A hairy fundraiser in support of the Colorectal Cancer Association of Canada

MONTREAL, Oct. 1, 2015 /CNW/ - The CCAC is launching Decembeard Canada™ today!

Have you ever considered growing a beard? Even though they itch a bit in the early days and make soup a questionable lunchtime choice, REAL men grow beards. Why? Because they're taking part in Decembeard Canada of course!     

This December, the Colorectal Cancer Association of Canada (CCAC) is launching Decembeard Canada, a hair-raising way to draw attention to Canada's second biggest cancer killer – and help raise funds for our life-saving work. The CCAC is delighted to announce that our beard ambassador for this year's campaign will be linebacker Byron Archambault of the CFL's Hamilton Tiger-Cats.

Launched in 2012 by our partner, Beating Bowel Cancer UK, Decembeard™ was created as a quirky way to help eliminate the stigma associated with colorectal cancer and create colonversation about colon cancer. This year, we join our UK, New Zealand, and Australian friends to beard up for colorectal cancer. Our campaign target is to raise $100,000. The Decembeard Canada website has officially gone live!        

The CCAC wants you to join the ranks of REAL men to grow a beard for Decembeard Canada. No worries, REAL women can join in the fun by sponsoring the guys or by sporting an artificial beard in your photo!      

How to sign up:  Decembeard Canada is simple… no marathon to run, no mountain to climb, just sign up to grow a beard and help by raising funds to help those touched by colorectal cancer. Register now at decembeardcanada.com and set up your fundraising page. Starting December 1st, grow your beard and discover how handsome you can be. Make sure to share your pictures with us using #DecembeardCanada! You could get featured as our Beard of the Week and win a prize for best beard. Biotherm Homme will be supporting our campaign with awesome prizes all Decembeard long.    

So what are you waiting for, get growing!         

Colorectal Cancer and the CCAC
Colorectal cancer is the second biggest cancer killer for men and women combined in Canada, yet it is 90% preventable and curable if caught in its early stages. In 2015, 1 in 13 men and 1 in 16 women will be diagnosed with this disease. This year, approximately 24,400 Canadians will be diagnosed with colorectal cancer.

Help us help you fight colorectal cancer! The CCAC is the country's leading non-profit organization dedicated to increasing awareness, supporting patients, and advocating on their behalf. Visit www.colorectal-cancer.ca for up-to-date information on colorectal cancer or call 1.877.50.COLON (26566).

SOURCE Colorectal Cancer Association of Canada

For further information: or to schedule an interview, contact: Frédérique Marquez, Project/Development Officer, T: 514.875.7745 ext. 225, C: 514.358.9825, frederiquem@colorectal-cancer.ca; Barry D. Stein, CCAC President, T: 514.875.7899, C: 514.944.0200, barrys@colorectal-cancer.ca

RELATED LINKS
www.colorectal-cancer.ca

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