Be A Hero and #beetcancer!


TORONTO, Sept. 28, 2015 /CNW/ - Think pink, eat pink! ACE Bakery® and HERO Certified Burgers® have teamed up together in support of the Canadian Breast Cancer Foundation- Ontario Region (CBCF), in an effort to help "beet" cancer. From September 28th through October 25th, 2015, diners can visit any HERO Certified Burger location in Ontario and purchase a burger on an ACE Bakery pink bun. The buns get their pink colour from all natural beet juice, which also tastes great.

HERO diners will have the option to upgrade their favourite menu burger to a pink bun, or order the delightful Think Pink Burger, featuring natural beef, raspberry goat cheese, and a pink slaw. For every pink bun sold during the campaign, $1 will be donated to CBCF.

"The ravages of breast cancer affect so many people. At ACE Bakery we feel strongly about finding innovative ways, like the pink bun, to raise funds for breast cancer research with the goal of ending such a terrible disease," states Roy Benin, President of ACE Bakery.

"We are delighted to be partnering with HERO in support of CBCF, two organizations that care as deeply about this cause as ACE Bakery," remarks Benin.

The campaign's tagline cheekily reads: Be a Hero. Let's #BeetCancer together.

"Pink is powerful. It symbolizes a huge commitment for all to find a cure for breast cancer," agrees John F. Lettieri, President of HERO Certified Burgers. "Now at HERO Certified Burgers with ACE Bakery buns, everyone can help while enjoying a pink burger."

Join ACE Bakery and HERO Certified Burgers on Sunday, October 4th, at the CIBC Run for the Cure Toronto site. "Runners, look out for the HERO food truck at the finish line, where we'll be ready with pink sliders in hand," says Lettieri. All donations will continue to benefit CBCF.  

"Canadian Breast Cancer Foundation – Ontario Region is grateful to HERO Certified Burgers, ACE Bakery, and their employees and customers for their passion and commitment to our vision of a future without breast cancer," states Anthony Miceli, VP Development, Canadian Breast Cancer Foundation – Ontario Region. "Funds raised through this initiative enable CBCF to continue to fund relevant, innovative research and support and advocate for the breast cancer community."

Throughout the Pink Bun Campaign, ACE Bakery and HERO Certified Burgers encourage supporters to get social about the cause. Show off your "HEROism" and be rewarded with delicious prizes, when using the official hashtag #BeetCancer, as well as tagging ACE Bakery and HERO Certified Burgers. (Twitter: @HEROBurgers, @ACE_Bakery, Instagram: @HEROCertified, @ACEBakery)

About ACE Bakery®

One of North America's leading artisan bakeries, ACE Bakeryopened in 1993 creating European-style rustic breads. The gentle shaping of each loaf, long fermentation periods, and a stone deck oven all work to create exceptionally flavourful bread with a pleasing texture and crisp crust. The breads contain no preservatives and are made with the finest ingredients. ACE Bakery®'s baguettes and artisan breads are available at hundreds of restaurants, hotels, caterers, grocery and gourmet food shops across Canada, throughout the United States, and the Caribbean. For more information, visit

About the Canadian Breast Cancer Foundation™ – Ontario Region

Canadian Breast Cancer Foundation is the leading community driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community.

About Hero Certified Burgers®

Founded in 2003, Hero Certified Burgers is a premium burger restaurant that concentrates on food derived from sustainable sources. While the main event is focused on their all natural Canadian Angus beef raised without hormones or antibiotics, they've built a gourmet menu consisting of premium proteins, artisan cheeses, high-end toppings and delectable desserts. In order to satisfy all palates and lifestyles, HERO focuses on alternative menu selections, including vegan, non-GMO and gluten-free options. For more information, visit


Image with caption: "Be A Hero and #beetcancer! (CNW Group/ACE Bakery)". Image available at:

Image with caption: "From September 28th through October 25th, 2015, diners can visit any HERO Certified Burger location in Ontario and purchase a burger on an ACE Bakery pink bun. The buns get their pink colour from all natural beet juice. (CNW Group/ACE Bakery)". Image available at:

For further information: about ACE Bakery or the Pink Bun Campaign, please contact: Sophia Rouleau, Marketing Manager, 416.618.7084,

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