BC breakfast cereal selected as healthy snack option for TED2014 and TEDActive 2014 attendees

Served on the International Space Station, Holy Crap now offered at TED Café

GIBSONS, BC, March 13, 2014 /CNW/ - Holy Crap, the Dragons' Den phenomenon and fastest selling gluten-free, non-GMO, organic breakfast cereal will be served in Vancouver and Whistler at next week's TED2014 and TEDActive 2014.

TED attendees have come to expect awesome snacks at the conference venue to keep them energized TED2014's new Vancouver home will be offering at least one local snack. "We're thrilled Holy Crap was selected to be a product partner at TED2014," says Corin Mullins, CEO, Holy Crap Cereal, "It's serendipitous that Chris Hadfield is speaking at TED as he was the inspiration for me to create our new single serve cereal cups."

Holy Crap cereal won a spot on Hadfield's Mission 34/35 at the International Space Station when Riley Weimer, a 9 year-old Abbotsford, BC student, won the Canadian Space Agency's Snacks in Space contest by entering Holy Crap cereal. Riley's contest entry read, "Holy Crap cereal (this is not a joke): You add either water or milk or soy milk. It is an awesome, great tasting, very healthy snack."*

"Six months before Commander Hadfield's mission on the International Space Station Holy Crap cereal was shipped to NASA for packaging in single serve packages for Hadfield's menu during Expedition 35," explains Mullins, "We were thrilled to receive a photo of Holy Crap in space. It inspired me to create single serve cereal cups for all our customers. Holy Crap Original and Holy Crap Plus Oats in single serve cups were just launched in January 2014.

The Gibsons, BC company was approached by Colette Lynch, Procreation Design Works, just days before the conference start inviting their participation as a product partner at TED.

"We are choosy about who we partner with-showcasing only the best of the best, featuring all natural ingredients, organic flavors and innovative packaging, explained Lynch, "I came across the product at my local grocer and took a chance on contacting Holy Crap to see if they could ship 3,000 single cereal cups within two days."

"My husband, Brian, and I have been TED fans since the early days and we jumped at the chance to share our cereal with TED attendees, what an honour" says Mullins.

Holy Crap is the world's most amazing breakfast cereal. The handmade, certified organic, non-genetically modified, allergen-free cereal line was born in 2009 from the desire for a great-tasting cereal safe for people with food allergies. Now, Holy Crap Cereal products are sold in over 2,500 stores and are favorites of athletes, diabetics, celiacs, dieters and even astronauts, who brought the cereal with them to the International Space Station.

SOURCE: Holy Crap Cereal

For further information:

Contact: Holy Crap Cereal Corin Mullins, CEO http://www.holycrap.ca
corin@holycrap.ca T. 604-886-8860 | Toll Free: 1 (855) 588-8860

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