Served on the International Space Station, Holy Crap now offered at TED
GIBSONS, BC, March 13, 2014 /CNW/ - Holy Crap, the Dragons' Den
phenomenon and fastest selling gluten-free, non-GMO, organic breakfast
cereal will be served in Vancouver and Whistler at next week's TED2014
and TEDActive 2014.
TED attendees have come to expect awesome snacks at the conference venue
to keep them energized TED2014's new Vancouver home will be offering at
least one local snack. "We're thrilled Holy Crap was selected to be a
product partner at TED2014," says Corin Mullins, CEO, Holy Crap Cereal,
"It's serendipitous that Chris Hadfield is speaking at TED as he was
the inspiration for me to create our new single serve cereal cups."
Holy Crap cereal won a spot on Hadfield's Mission 34/35 at the
International Space Station when Riley Weimer, a 9 year-old Abbotsford,
BC student, won the Canadian Space Agency's Snacks in Space contest by entering Holy Crap cereal. Riley's contest entry read, "Holy
Crap cereal (this is not a joke): You add either water or milk or soy
milk. It is an awesome, great tasting, very healthy snack."*
"Six months before Commander Hadfield's mission on the International
Space Station Holy Crap cereal was shipped to NASA for packaging in
single serve packages for Hadfield's menu during Expedition 35,"
explains Mullins, "We were thrilled to receive a photo of Holy Crap in
space. It inspired me to create single serve cereal cups for all our
customers. Holy Crap Original and Holy Crap Plus Oats in single serve
cups were just launched in January 2014.
The Gibsons, BC company was approached by Colette Lynch, Procreation
Design Works, just days before the conference start inviting their
participation as a product partner at TED.
"We are choosy about who we partner with-showcasing only the best of the
best, featuring all natural ingredients, organic flavors and innovative
packaging, explained Lynch, "I came across the product at my local
grocer and took a chance on contacting Holy Crap to see if they could
ship 3,000 single cereal cups within two days."
"My husband, Brian, and I have been TED fans since the early days and we
jumped at the chance to share our cereal with TED attendees, what an
honour" says Mullins.
Holy Crap is the world's most amazing breakfast cereal. The handmade,
certified organic, non-genetically modified, allergen-free cereal line
was born in 2009 from the desire for a great-tasting cereal safe for
people with food allergies. Now, Holy Crap Cereal products are sold in
over 2,500 stores and are favorites of athletes, diabetics, celiacs,
dieters and even astronauts, who brought the cereal with them to the
International Space Station.
SOURCE: Holy Crap Cereal
For further information:
Contact: Holy Crap Cereal Corin Mullins, CEO http://www.holycrap.ca
firstname.lastname@example.org T. 604-886-8860 | Toll Free: 1 (855) 588-8860