MONTREAL, April 29, 2014 /CNW Telbec/ - Montreal's most reputed
steakhouse is revolutionizing barbecue season this year. Starting May
1st, Moishes will be offering two cuts of high quality beef, the
boneless rib steak and the New York strip loin steak, exclusively at
IGA stores throughout Quebec. This news will surely delight meat lovers
and occasional meat eaters alike.
Moishes, the definition of quality since 1938
Moishes has been passionate about offering authentic, top quality
products for over 75 years, which means great value for steak lovers.
This is welcome news, especially with the return of warmer weather. The
name Moishes is a guarantee of quality. "We want Quebecers to know that
they'll find the same savoury steaks we serve in our Montreal
restaurant at IGA grocery stores across the province," confirms Lenny
Lighter, owner and son of founder, Moishe Lighter. "We know steaks and
we want to share our passion and know-how with all Quebecers, whether
they're regulars at our restaurant or amateur chefs at home."
The reputation of the legendary steakhouse on the Main is well
established. This guarantees that IGA's latest new products are top
quality, just like all the other successful Moishes products already
offered in store. "We are always on the lookout for quality products
with added value, and with Moishes we are taking the beef category to a
whole new level," points out Yvan Ouellet, Vice President, Procurement
& Merchandising, Perishables at Sobeys Québec.
A product second to none to cook on the grill
Moishes will not compromise. Throughout the province, Quebecers will
find perfectly marbled, top quality beef steaks aged a minimum of 30
days that are every bit as delicious as those served in Moishes
restaurant. Each thick and juicy steak is hand cut, vacuum-sealed, and
preservative free. The two cuts will be offered in a 14-oz. format and
will retail for between $20 and $25 each.
This year IGA is giving you a reason to buy your barbecue propane tank
early—so you can fully experience Moishes steaks, whether you're eating
solo, with family, or a group of friends gathered around the grill!
IGA is the largest group of independent grocers in Canada and its
presence in Quebec dates to 1953. Its 280 merchants are constantly
looking for new ways to better serve their clientele. The IGA banner
groups together four store concepts: IGA, IGA extra, IGA express, and
IGA mini. IGA is the only group of food retailers to offer consumers
the opportunity to accumulate AIR MILES® reward miles.
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In 1938, Moishe Lighter founded his eponymous steakhouse after winning a
restaurant in a poker game. At Moishes, the objective is to offer
customers only the very best. Located on St-Laurent Boulevard, the
celebrated Montreal institution serves authentic, old-fashioned dishes.
Lenny Lighter, son of founder Moishe Lighter, is the current owner.
For further information:
For information and interviews:
Tel.: 514-324-1010, ext. 2158