NEXUS Family Offers New Fit and Style Previously Unavailable from Bauer
TORONTO, June 15, 2012 /CNW/ - Bauer Hockey, Inc., the world's leading
manufacturer of ice hockey equipment today officially launched NEXUS, a
revolutionary family of hockey equipment that was designed specifically
to meet the needs of the game's best players. The NEXUS family of
products, which includes skates, sticks and under protective, is the
first new full-line of equipment introduced by BAUER since the debut of
the BAUER VAPOR skate in 1997.
The NEXUS line combines classic fit and styling with state-of-the-art
technological advancements that have become synonymous with Bauer
Hockey's products. The NEXUS line of skates offers a wider fit than
both of the existing BAUER skate brands, VAPOR and SUPREME. The NEXUS
stick line offers a unique flex profile, while the under protective
provides a more classic fit that many consumers demand.
"Today is an exciting moment in the history of Bauer Hockey as we
officially launch the NEXUS family of products," said Kevin Davis,
President and Chief Executive Officer, Bauer Performance Sports. "Our
VAPOR and SUPREME lines of equipment have been the dominant brands at
both the retail and NHL levels, but there is clearly a need for an
additional BAUER fit and style, and NEXUS delivers on that need."
The NEXUS brand, which is now available at retail locations worldwide,
has already been worn by some of the NHL's best players, including Mike
Richards of the Stanley Cup champion Los Angeles Kings and Vancouver's
"I used NEXUS for most of the season this year and from the moment I put
on the skates and picked up the stick, I loved the equipment," said
Kesler, who will be featured in BAUER's marketing campaign for the
NEXUS line. "The skates fit great and felt perfect. I am very
particular about my sticks and the NEXUS stick has the perfect feel for
me. I'm very excited to wear this latest line of equipment from BAUER
and I'm honored to be the face of NEXUS."
The full line of NEXUS equipment is currently available at hockey
specialty locations throughout the world. For more information and to
see all the product details of the NEXUS line of skates, sticks and
protective, visit www.bauer.com
ABOUT BAUER HOCKEY
Bauer Hockey is the world's most recognized designer, marketer and
manufacturer of hockey equipment. Founded in Kitchener, Ontario in
1927, Bauer developed the first skate with a blade attached to a boot,
forever changing the game of hockey. Since then, Bauer has continued to
develop the most sought after products in the industry, including the
widely successful Supreme ® and Vapor ® lines of products. Bauer
Hockey, Maverik Lacrosse and Mission Roller Hockey are brands under
Bauer Performance Sports, a publicly traded company on the Toronto
Stock Exchange (BAU).
ABOUT BAUER PERFORMANCE SPORTS LTD.
Bauer Performance Sports Ltd. (TSX: BAU) is a leading developer and
manufacturer of ice hockey, roller hockey, and lacrosse equipment as
well as related apparel. The company has the most recognized and
strongest brand in the ice hockey equipment industry, and holds the top
market share position in both ice and roller hockey. Its products are
marketed under the Bauer Hockey, Mission Roller Hockey and Maverik
Lacrosse brand names and are distributed by sales representatives and
independent distributors throughout the world. Bauer Performance Sports
is focused on building its leadership position and growing market share
in all product categories through continued innovation at every level.
For more information, visit www.bauerperformancesports.com
SOURCE BAUER HOCKEY, INC.
For further information: