Batter Blaster Puts the Fun Back in Breakfast


    
    Ready-to-use Organic Pancake and Waffle Batter Launches Nationally in
    Canada
    
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<p><location>MONTREAL</location>, <chron>Oct. 1</chron> /CNW Telbec/ - Convenience never tasted this good. Batter Blaster(TM), the first ready-to-use organic pancake and waffle batter in a whipped cream-style can, is now available in grocery stores across <location>Canada</location>. Recently launched to much acclaim in the <location>United States</location>, Batter Blaster was named Brandweek's "Convenience Product of the Year" and one of Good Housekeeping's "100 Best Convenience Foods".</p>
<p>"Batter Blaster offers Canadians a fun, innovative way to prepare crisp and airy waffles or light and fluffy pancakes in minutes, with virtually no clean up. It's the kind of versatile product that appeals to everyone from time-pressed parents and singles to university students on the go-anyone who wants a healthy, delicious meal, fast," said Michael Chernack, president of Geshem Products Inc, the Canadian distributor.</p>
<p>Lower in fat, calories and sodium per serving than competitive pancake mix brands(1), Batter Blaster is certified <location>Canada</location> Organic and made from the highest quality ingredients, including organic eggs from certified humane cage-free hens. The pressurized cans are made of recyclable steel, and the propellant contains no ozone-depleting CFCs.</p>
<p>"Batter Blaster represents a brand new product category that will appeal to a discerning Canadian audience looking for healthy, convenient options that don't compromise on taste," explained Chernack. "It's perfect for breakfast or as an anytime snack or meal, great for portion control or making single servings, and even handy to take camping or RV-ing."</p>
<p>Each 16-ounce can of Batter Blaster makes approximately 23 four-inch pancakes. Batter Blaster can be found in the refrigerated section, and is available at independent and national retailers including Loblaws, Metro, Sobeys, Walmart and Whole Foods. For more information, visit <a href="http://www.batterblaster.ca">www.batterblaster.ca</a>.</p>
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<p>About Geshem Products Inc.</p>
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<p>Geshem Products Inc. specializes in sourcing and distributing quality, innovative food products from around the world for retail and food service clientele in the Canadian and U.S. markets. With its international team on the forefront of culinary trends, Geshem currently distributes such award-winning brands as Batter Blaster, Asia's Best Noodles and RedIsland <location>Australia</location> Olive Oil.</p>
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<p>EDITOR NOTE: High-resolution photography is available for download at <a href="http://www.batterblaster.ca">www.batterblaster.ca</a></p>
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    (1) Full nutritional breakdown and comparison statistics are available
        upon request.
    

For further information: For further information: product samples, to request an interview with a spokesperson or to arrange a cooking demonstration with chef Anthony Elman: Julie Lepsetz, Communications MECA, (514) 288-8500 x 233, jlepsetz@meca.ca; Erin Bodley, Communications MECA, (416) 425-9143 x230, ebodley@meca.ca

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GESHEM PRODUCTS INC.

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