#baskets4bros sees out Movember with the Toronto Raptors

$5 to be donated by Astellas Pharma Canada for every selfie on Twitter or Instagram that hashtags #baskets4bros till November 30

TORONTO, Nov. 24, 2016 /CNW/ - Attendees at the Raptors game on November 28 will be encouraged to help see out Movember in a big way! Astellas Pharma Canada is asking Raptors fans at the game to take selfies using the hashtag "#baskets4bros." For every Twitter or Instagram hashtagged selfie, $5 will be donated (up to a maximum of $50,000) to Movember Canada from Astellas. This fundraiser is open across Canada until the end of November. The hope is that those not at the game will still join in on social media and use the hashtag to participate in this fundraising event to see out Movember.

What: Movember fundraiser at the Toronto Raptors game vs. Philadelphia 76ers

When: Monday, November 28, 2016 starting at 7:30pm. But Canadians can take selfies using this hashtag until the end of the month

Where: The Air Canada Centre (ACC) in Toronto

Who: Anyone who supports men's health and finding a cure for prostate cancer

About Astellas Pharma Inc.
Astellas Pharma Inc., based in Tokyo, Japan, is a company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. We focus on Urology, Oncology, Immunology, Nephrology and Neuroscience as its prioritized therapeutic areas while advancing new therapeutic areas and discovery research leveraging new technologies/modalities. We are also exploring to create new values by combining internal capabilities and external expertise in medical/healthcare business. Astellas stays on the forefront of healthcare change and turn innovative science into values for patients. For more information, please visit our website at www.astellas.com/en.

About Astellas Pharma Canada, Inc.
Astellas Pharma Canada, Inc., headquartered in Markham, ON, is a Canadian affiliate of Tokyo-based Astellas Pharma Inc. In Canada, Astellas has an intense commercial focus on four therapeutic areas – Urology, Immunology, Infectious Disease and Oncology.

SOURCE Astellas Pharma Canada, Inc.

For further information: Michelle Reale, Corporate Communications, Astellas Pharma Canada, Inc., 905-946-5621, Michelle.Reale@Astellas.com; James Thayer, energi PR, 416-425-9143 x 208, James.Thayer@energipr.com


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