BASF introduces new farm data management tool for Canadian growers

Ipsos survey confirms decision-making capabilities and traceability needs require fully integrated system

MISSISSAUGA, ON, Feb. 18, 2016 /CNW/ - BASF introduces Compass Grower Advanced, the next generation in farm data management, to address Canadian growers' need for a comprehensive system to improve decision making, profitability and address consumer-driven food trends.

"Today, farming success requires the management of an increasing number of factors, and a comprehensive data management system is imperative as traceability, sustainability and other consumer-driven demands on food production increase," said Andrew Elgersma, Grower Services Manager, with BASF.

BASF and Affinity Management, a software and business solution provider, developed Compass Grower Advance in response to customer's requests for a one-stop, fully-integrated farm data management system that allows growers to plan crops, test profitability scenarios and improve decision making on their farm. This is confirmed by the findings of a November 2015 survey conducted by Ipsos Public Affairs of 500 large to mid-sized Canadian growers.

Key findings of the Ipsos survey on farm data management include:

  • Only 42 percent of Canadian growers currently use a data management system
  • Two-thirds of growers without a system rely on pen and paper
  • Eighty-four percent of growers surveyed say a fully integrated data management system would be valuable
  • Growers rated the following as the top reasons that a farm data management system is valuable: (Note: those surveyed could provide more than one response, meaning totals do not add up to 100 percent)
    • Profitability scenarios – 41 percent
    • Improved decision making – 39 percent
    • Crop planning – 37 percent
    • Organizational efficiency – 30 percent
    • Benchmarking performance compared to past years – 28 percent
    •  Traceability – 21 percent
  • Seven in ten growers would like a farm data management system that has mobile and integration capabilities

"Compass is a unique market offering as it is truly responsive to the needs of the market," said Elgersma. "Developed with extensive input from customers, the tool is continually being modified to better reflect on-the-farm needs that our customers relay back to us."

Based on the Microsoft® platform, Compass Grower Advanced is fully mobile and integrates accounting, crop plans, grain inventories, crop input applications, soil sampling, yield maps, contracts and more into one comprehensive system.

Compass is a trade-mark of Affinity Management Ltd.; Microsoft is a registered trademark of Microsoft Corporation in Canada; all used with permission.

© 2016 BASF Canada Inc.

Ipsos Public Affairs conducted a survey between November 18 and November 28, 2015 on behalf of BASF Compass, sampling 500 growers of row crops in Ontario, Manitoba, Saskatchewan and Alberta. It is accurate within +/- 4.4 percent.

About BASF

BASF Canada, headquartered in Mississauga, Ontario, is a subsidiary of BASF SE, Ludwigshafen, Germany and an affiliate of BASF Corporation, Florham Park, New Jersey. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF's North American operations, visit To find out more about BASF's activities in Canada, visit or follow us on twitter                                                               

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at


For further information: Christina Stroud, BASF Canada Inc., Tel: (289) 360-6062, E-mail:; Sara O'Halloran, ON Communication, Tel: (519) 434-1365 Ext. 212, Email:

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