BASF Canada simplifies Clearfield® lentil process with new three-year commitment

WINNIPEG, Jan. 26, 2012 /CNW/ - The process to grow Clearfield® lentils just got simpler. BASF Canada is pleased to announce that growers can now sign a three-year Clearfield Commitment for lentils beginning in 2012.

"BASF Canada is committed to ensuring the Clearfield Production System continues to be the best way to grow lentils," says Danielle Reid, Associate Market Manager, BASF Canada. "Part of that commitment includes responding to growers who've asked BASF to simplify the process involved with growing them."

The Clearfield Commitment for lentils is an agreement between a Clearfield lentil grower and BASF Canada. Clearfield lentil growers must complete and sign a Clearfield Commitment for lentils, which can be done at their Clearfield lentil herbicide retailer, their Clearfield lentil seed seller or on line at BASF's secure grower website (user name and password required). Once signed, the new three-year commitment will remain in effect until the end of the 2014 growing season. After having signed their commitment, growers only need to submit their Clearfield lentil acreage annually.

Signing the commitment also qualifies growers to access greater opportunities in the AgSolutions® Rewards rebate program and product support from BASF Canada. In addition, growers agree to Clearfield-confirm® test all seed used in the Clearfield Production System for lentils - which will ensure the seed meets the required Clearfield herbicide tolerances. Testing for the 2012 growing season will again be done free of charge.

Growers looking for more information about the Clearfield lentil multi-year agreement should speak with their local BASF retailer or call AgSolutions Customer Care at 1-877-371-BASF (2273).

For more information about Clearfield, visit http://www.clearfield.ca/

About the BASF Crop Protection division
With sales of €4.0 billion in 2010, BASF's Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF's Crop Protection division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro.

Always read and follow label directions.

Clearfield and Clearfield-confirm are registered trade-marks of BASF Agrochemical Products B.V.; AgSolutions is a registered trade-mark of BASF Corporation; all used with permission by BASF Canada Inc. © 2012 BASF Canada Inc.

SOURCE BASF Canada Inc.

For further information:

Danielle Reid
BASF Canada Inc.
(204) 985-1889
danielle.reid@basf.com

Jo Ann Robinson
ON Communication Inc.
(519) 963-1946
joann@on-communication.biz


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